We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why Imperial Brands plc is the sweetest ‘sin’ stock around!

Royston Wild explains why Imperial Brands plc (LON: IMB) is a terrific growth share.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Cigarette manufacturer Imperial Brands (LSE: IMB) has seen its share price shudder to four-and-a-half-month lows on Tuesday after the release of latest full-year numbers.

The Davidoff and JPS manufacturer has fallen after announcing plans to spend £750m on fresh cost-cutting measures that it says will realise cost savings of £300m a year by 2020. But I believe share pickers have overlooked another resilient performance in what remains  a challenging marketplace.

Should you buy Fevertree Drinks Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Imperial Brands saw revenues jump 9.3% in the 12 months to September 2016, to £27.6bn, helped by the growing appeal of its so-called ‘Growth Brands’ — volumes of these rose 4.3% in the period, to 151.3bn sticks.

This helped operating profit at Imperial Brands shoot 12.1% higher during the year, to £2.2bn. And the smoking giant announced that it would plough an extra £300m into “selected quality growth opportunities”, a move that should keep sales of its blue ribbon labels rising across the globe.

Super value

A top-tier product stable is a quality shared by Britain’s other cigarette giant, British American Tobacco. Imperial Brands’ rival reported in late October that its ‘Global Drive Brands’ like Dunhill and Pall Mall grew market share by 9.8% during January-September, with consumer demand continuing to climb across Europe, Asia and Latin America.

And fellow FTSE 100 ‘sin’ stock Diageo is also reaping the rewards of a popular product portfolio and wide geographical footprint. Mammoth investment in its six biggest global brands like Guinness and Johnnie Walker helped sales jump again in the year to June 2016. And Diageo’s appetite for acquisition continues to bolster its performance in established and developing regions alike.

But I think it could be argued that Imperial Brands’ attractive metrics make it a sweeter pick for value seekers.

A projected 15% earnings rise for fiscal 2017 leaves the tobacco titan dealing on a P/E rating of 15.1 times. This figure trumps forward multiples of 20 times and 18.5 times for Diageo and British American Tobacco, respectively.

And Imperial Brands carries a dividend yield of 4.2% for the current period, beating corresponding figures of 3% for Diageo and 3.6% for its tobacco rival.

Mix it up

Those seeking market-mashing value are unlikely to be attracted by by Fever- Tree Drinks (LSE: FEVR), either.

The firm may be expected to print a 60% earnings rise in 2016. But this results in a colossal P/E rating of 59.4 times. And a forward dividend yield of 0.5% trails the blue-chip average of 3.5% by some distance.

However, I believe Fever-Tree Drinks is worthy of serious attention from growth hunters, just like its big-cap brothers. The FTSE AIM 50 stock leapt 11% on Monday, after announcing that “results for the full year… will be materially ahead of current market expectations.”

In particular, Fever-Tree announced that “performance in the UK, the group’s largest market, has been particularly strong as new distribution gains have combined with a continued rate of sales growth.”

News that demand for Fever-Tree’s high-end mixers domestic operations has held up well in the wake of June’s EU referendum underlines the strength of the company’s brand. But this is only part of the story, as Fever-Tree’s heavy international bias also offers plenty of upside potential — analyst firm Cenkos puts global mixer sales at £8bn per annum.

While expensive on paper, I reckon Fever-Tree — like Imperial Brands, et al — has the potential to deliver stunning shareholder returns in the years ahead. And this makes the company worthy of serious attention.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended Diageo and Imperial Brands. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »