We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I Sell RSA Insurance Group plc To Buy Aviva plc Or Prudential plc?

If you are looking for long-term value, RSA Insurance Group plc (LON:RSA), Aviva plc (LON: AV) and Prudential plc (LON:PRU) are not the investment for you.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The stock of RSA Insurance (LSE: RSA) hit its 52-week high in recent days, but its rally may be short-lived — would you be better off investing instead in the shares of Aviva (LSE: AV) or Prudential (LSE: PRU)? 

Frankly, I am not particularly upbeat about any of these three insurers, and here’s why. 

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

RSA: Is It Too Early For A Takeover? 

A general insurer, RSA has gone through several changes in recent years, and it is not quite the finished article as yet. 

Its shares, which currently trade at 511p, are up 26% in the last month of trade: it looks like the insurer could soon be taken over by Switzerland’s Zurich for up to 600p a share, which would value the business at up to £6bn, for a rich forward net earnings multiple of 20x. 

RSA in back on the right track after a few difficult years, but it remains a turnaround story. Based on trading multiples and fundamentals, it’s hard to justify a valuation much higher than 400p a share, in my view. Add to that a typical takeover premium at between 20% and 30%, and a valuation higher than its current share price doesn’t seem conceivable, also considering the risk that Zurich may not put forward any formal offer.

RSA’s unaffected share price before Zurich-related takeover talk was 437p. Most analysts I talked to say that this is a done deal, and one that will be struck between 550p and 600p a share. But the Swiss insurer’s results missed expectations this week, and surely Zurich will not want to pay over the odds to secure a target that is still in the midst of a comprehensive restructuring.

There’s potential in RSA but there’s risk, too — and inherent operating risk is not reflected in its current valuation at a time when it’s uncertain how new regulations will impact capital requirements in the sector.

Furthermore, time is also needed to execute additional divestments of non-core assets, which could be around the corner and could help RSA release value ahead of a change of ownership.

Aviva Vs Prudential 

The shares of Aviva — up 10% since the turn of the year — have outperformed those of Prudential by seven percentage points in 2015. The valuation gap between the two is slowly but surely closing, with Aviva stock trading at 12.3x forward earnings, which compares with Prudential’s 13.5x. 

Aviva offers the highest dividend yield, but also a higher risk profile and a less diversified portfolio of assets than Prudential. The average price target from brokers, according to consensus estimates from Thomson Reuters, stands at 615p a share, which implies upside in the region of 16% from its current level.

Analysts are even more bullish on Prudential, suggesting that the valuation gap between the two could actually widen — Prudential’s average price target is 1,840p, for an implied upside of 20% from its current level. 

One problem for Prudential is that its shares have not lived up to expectations since early 2015 — well, the insurance sector doesn’t seem to inspire confidence in any of the big players. Investors are reluctant to trust projections, while new capital requirements and other regulatory issues, combined with a lack of confidence in the Asian market, where Prudential generates about 30% of revenues, have all contributed to its poor performance on the stock market, and are very likely to persist. 

Aviva is only marginally better off due to a more conservative geographical mix and a £5.6bn Friends Life deal that is on track to deliver synergies. This has made a big difference so far this year, but the new Solvency II regime will soon test its underlying strength. Finally, as Allianz‘s quarterly results showed today, the fund management operations of both Aviva and Prudential could be a drag on their performances, so a solution may be required sooner rather than later. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »