We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

What next for Unilever shares after positive 2025 results?

Unilever shares are a popular pick with today’s Stocks and Shares ISA investors who are looking for decades-long profit potential.

| More on:
Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf

Image source: Unilever plc

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Unilever (LSE: ULVR) shares have been on a bit of a roll, up nearly 10% so far in 2026. It seems longer-term safety might be back in vogue as higher-risk tech stocks have been volatile. But the share price dipped 3% Thursday morning (12 February), on the back of 2025 full-year results.

Unilver reported 3.5% underlying sales growth, with 1.5% being down to actual volume growth. Of that, the company’s ‘Power Brands’ led the way with growth of 4.3% — and volumes up 2.2%. But revenue dipped a bit, due to currency movements and disposals.

Should you buy Unilever shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

We saw a modest 0.7% rise in underlying earnings per share (EPS) with margins improved since the ice cream business was split out to form The Magnum Ice Cream Company. Magnum reported a 20% fall in operating profit the same day — though it did face significant separation and restructuring costs.

What does this mean for shareholders?

Cash rewards

An underlying gross margin of 20% contributed to €5.9bn in free cash flow. As a result, the quarterly dividend is up 3%. And the board has launched a new €1.5 billion share buyback programme.

Unilever has been refocusing on core products and simplifying its business over the past few years. And it looks like it’s paying off. CEO Fernando Fernandez highlighted the target of “prioritising premium segments and digital commerce, and anchoring our growth in the US and India.” And he added: “Despite slowing markets, our sharper focus and disciplined execution underpin our confidence for 2026 and beyond.”

So what should we expect for 2026? Management guidance indicates underlying sales growth between 4% and 6% for the year, based on at least 2% underlying volume growth. And we should expect a “modest improvement” in the year’s operating margin.

All in all, I rate this as a solid performance in a time of pressured market conditions.

Value proposition?

Unilever shares have put on an impressive 27% over the past few years. And that does appear to have put a defensive premium on the stock now. EPS of 268p gives us a trailing price-to-earnings (P/E) ratio of 20 for the year just ended — significantly ahead of the FTSE 100 long-term average. And that’s for a stock with pretty average dividend yields a bit above 3%.

Forecast earnings growth in this kind of business is modest at best, even if it is positive in the current conditions. But it doesn’t look likely to bring the P/E down very far in the next few years.

My main fear right now is that Unilever shares perhaps look fully valued — or maybe even a bit toppy. And we could be in for a period of stagnation, especially if the recent ‘flight to safety’ among investors should ease off when today’s economic turmoil calms down. I suspect that’s why the revenue dip caused the results morning wobble.

This doesn’t mean I don’t rate Unilever as an investment. I still do, and I reckon new ISA investors should consider it as a relatively safe cornerstone for a long-term portfolio.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

By mid-2027, analysts expect $2,913 in Micron stock to be worth

Could investing in Micron stock today be like investing in Nvidia three years ago when it was trading at significantly…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in SpaceX stock after the IPO is now worth…

To the surprise of many, SpaceX stock has fallen below its IPO price of $135 meaning that those who bought…

Read more »

A row of satellite radars at night
Investing Articles

Are BT shares a buy ahead of tomorrow’s Q1 trading update?

Mark Hartley weighs up the investment case for BT shares before its latest update. Will the group surprise investors with…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing For Beginners

£2k in this UK stock a year ago would now be worth £7,320

Jon Smith marvels at the performance of a UK stock, but explains why the current momentum means it might not…

Read more »

ISA coins
Investing Articles

How much could £20k invested in a Stocks and Shares ISA grow over time?

Mark Hartley explores the tax-free growth potential of a Stocks and Shares ISA to demonstrate what a £20k investment could…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

If you’d put £10k in the FTSE 250 when Keir Starmer became PM, you’d have this now…

Starmer's gone and we have the fifth PM in just four years. But what happened to the FTSE 250 index…

Read more »

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »