We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is the party over for the Aviva share price?

Jon Smith reviews the Aviva share price and ponders if one of the top UK insurance firms has peaked, or if there’s more good news coming this year.

| More on:
UK financial background: share prices and stock graph overlaid on an image of the Union Jack

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Late last year, the Aviva (LSE:AV.) share price hit levels not seen in over a decade. Over the past month, it’s fallen 8%, with some people saying the party’s over and that further gains from here could be hard to come by. But is this really the case?

Head in the clouds

One of the main reasons to support the argument is valuation. The stock’s big rally over the past couple of years has exceeded the pace of earnings-per-share growth. As a result, the price-to-earnings (P/E) ratio’s risen and now stands at 26.48. When you compare this to the FTSE 100 average P/E ratio of 18, it’s clear why some might feel the stock’s overvalued. Going forward, it’s harder for an overvalued stock to keep rallying as it’s less appealing to new investors.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

At a business-specific level, I think some are worried about the integration following the recent Direct Line acquisition. Investors are expecting big synergies, with vast cost savings and earnings impact. Yet if regulatory problems arise, or if efficiencies are smaller or take longer than expected, the positivity could fade. Put another way, the optimism from last year, which helped to fuel the rally, could mean all the good news is factored into the stock price. Going forward, any negative adjustment could hurt the stock this year.

Finally, I recently read an interesting piece about how insurance stocks, more broadly, could be disrupted negatively by AI. When it comes to marketing and attracting clients, Avivia could lose out. If AI companion tools cut through the noise and provide consumers with instant comparisons with other companies, it might drive customers elsewhere.

Dividends keep interest high

On the other hand, there are plenty who might argue for buying the stock. Income investors likely would make up a large crowd here, given the generous 5.9% dividend yield. Over the past year, it’s stayed easily above 5%, well ahead of the index average.

The dividend cover’s 1.9, with anything above 1 showing that the current earnings per share more than covers the divdiend per share. As a result, I don’t see the dividend as being under threat anytime soon. This means that people might continue to buy the stock on the premise of future dividends.

Despite concerns about Direct Line, the flipside is that it could yield even greater benefits than currently expected. In the November financial update, the CEO reportedly said: “We now expect to achieve £225 million in cost synergies, nearly twice our original estimate”.

If we get future updates with better performance, the stock could enjoy a further surge.

The bottom line

I don’t think the party’s over for the stock, but I feel we could see a period of consolidation or even some share price correction in the coming months. However, I believe this is healthy, as no stock can simply keep rising forever. If we do see a dip, I think it could represent a good opportunity to consider buying for the long term, given the income benefits and roadmap relating to Direct Line.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

A retired couple review their investing portfolio
Investing Articles

How to avoid a retirement mistake 19m Brits are making with an ISA!

Royston Wild shows how you could target a comfortable retirement with a Stocks and Shares ISA -- and reveals a…

Read more »

pensive bearded business man sitting on chair looking out of the window
Investing Articles

Will axing this 174-year-old brand boost Lloyds’ share price?

Lloyds' wide brand portfolio has helped its share price take off in recent times. But could one of them be…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

Here’s how someone could start investing this June for under £1,000

Our writer busts three common myths that keep some people dreaming rather than following through on their goal to start…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Should I buy SpaceX stock for my ISA after the June IPO? 

SpaceX stock offers exposure to a huge growth market and a stake in a generational company. But is it an…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

How much is needed in a Stocks and Shares ISA for a £1,000 weekly passive income

Harvey Jones shows how investors can use their Stocks and Shares ISA to build a large pot of wealth and…

Read more »

Sunrise over Earth
Investing Articles

Here’s the top share on the London Stock Exchange over 5 years

This space share on the London Stock Exchange has left Earth's orbit and headed to the stars in recent years.…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

These 2 income shares yield over 5.7% and are up over 20% in the last year!

Jon Smith talks through two income shares that boast strong price gains over the past year, potentially offering the best…

Read more »

British Airways cabin crew with mobile device
Investing Articles

IAG shares have slumped over 10%, but is this a buying opportunity?

IAG shares are wobbling again as war-driven fuel costs soar. But with profits still strong, is the market overreacting? And…

Read more »