We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s the forecast for the Tesco share price in 2026

The Tesco share price went into reverse today after the company informed the market about its trading over the Christmas period.

| More on:
Female Tesco employee holding produce crate

Image source: Tesco plc

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Tesco (LSE:TSCO) share price fell 5% in early trading on Thursday (8 January). This was the market’s reaction to the company’s trading update, which highlighted a slowdown in underlying sales growth over the crucial Christmas period.

Group like-for-like sales rose 2.4% over the six weeks to 3 January, easing from 3.1% in the third quarter and well below the 4.6% growth recorded in the second quarter.

Should you buy Tesco Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

UK underlying sales growth also moderated to 3.2% over Christmas, even though Tesco increased its market share to 29.4%, the highest level in more than a decade. Q3 like-for-like sales growth was 3.9%, versus the 4.8% expected by analysts.

Analysts had hoped that Tesco would upgrade its guidance for the full year, and that didn’t happen. Instead, the company said that full-year earnings would likely be to the top end of expectations.

               

Being squeezed

There’s another narrative here too. Despite the upbeat tone from management, the update also underlines how Tesco is being squeezed in the middle. On one side, budget-conscious shoppers continue to trade down, drawn by the relentlessly low prices of Aldi and Lidl.

On the other, higher-income customers remain selective, limiting how far premium ranges like Finest can offset broader value pressure.

Tesco’s response has been to fight on both fronts, expanding Aldi Price Match, rolling out over 3,000 Everyday Low Price lines, and simultaneously investing in premium own-label and fresh food.

That strategy has clearly protected market share, but it comes at a cost. Sustaining price competitiveness while maintaining margins is becoming harder as rivalry intensifies.

The slowdown in like-for-like sales growth over Christmas suggests that even market leaders are not immune to a more cautious consumer backdrop.

The valuation picture

I’ve been suggesting for a few months that Tesco is trading very close to fair value. It’s currently at 15.9 times forward earnings, which put its at a notable premium to its peers.

Earnings growth is actually expected to be negative in FY2026 (-4.2%) before improving by 11.1% in FY2027.

It’s also carrying quite a lot of debt. The net debt position now sits around £10.3bn, substantial for a company with a market-cap of £28.9bn and relatively thin profit margins (the margins thing is standard for the sector).

Now, I certainly believe Tesco deserves to trade at a premium to its peers. That’s because its size and market share gives its cost efficiencies that just can’t be matched across the sector. It’s also well-positioned to benefit when customers want to trade up — buy something a little tastier.

This should be on a growth and net debt adjusted basis however.

The valuation picture therefore is quite nuanced. It’s not cheap, growth isn’t overly impressive in the near term, and its carries lots of debt.

However, it’s the dominant player in the sector. And that might lead investors to think about longer-term dynamics. Or even consider how Tesco would benefit if financially-stretched Asda reduced operations.

Personally, I believe Tesco’s still worth considering but there may be better options out there.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

I asked ChatGPT which FTSE 250 stock is most sensitive to a stock market crash. It said…

Jon Smith thinks about which companies could be exposed to a stock market crash, but is surprised at one potential…

Read more »

Investing Articles

Here’s how I’m trying to build wealth in my Stocks and Shares ISA over the next 5 years

Ben McPoland highlights an investment in his Stocks and Shares ISA portfolio that he's excited about over the next half-decade…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

I asked ChatGPT where Greggs shares might go next and it said… 

Harvey Jones is in two minds about the outlook for Greggs shares and called in artificial intelligence for its view.…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Up 1,320% in 5 years — now check out the Rolls-Royce share price forecast for August 2027

The Rolls-Royce share price has completely smashed it but the big question is where it goes in future. Harvey Jones…

Read more »

Elderly, couple hiking and bird watching with adventure outdoor, hike together and fitness for active lifestyle. Nature, trekking and senior man pointing and woman with binocular, freedom and travel.
Investing Articles

After it rocketed to a 19-year high, here’s what the experts say about the Barclays share price outlook…

Harvey Jones examines why the Barclays share price has been flying lately and what broker forecasts suggest for the year…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

I asked ChatGPT if the Lloyds share price will crash in 2026. It said…

What probability of a Lloyds share price crash does the world's leading artificial intelligence chatbot give? The answer may surprise…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Will this week bring more bad news for BP shareholders?

The retreat in the oil price is good news for the global economy but bad news for BP shares. Harvey…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

How do I maximise the value of my Stocks and Shares ISA over the next 5 years?

Edward Sheldon has money in a Stocks and Shares ISA. And he wants to see the value of his portfolio…

Read more »