We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why using ChatGPT to pick shares to buy (probably) doesn’t work

Stephen Wright thinks buying shares because ChatGPT says so is a really bad idea. And the reason goes back to the year 375 BC!

| More on:
Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

In my view, you should never ask ChatGPT for legal, medical, or investment advice – and that includes which shares to buy. There might be other things, but those three stand out to me.

The reason isn’t that I think it’s no good – I’m a big fan. It’s that I think in the vast majority of cases, investors can do a better job without it. 

Should you buy WH Smith shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Plato’s Republic

In Books II, III, and X, of the Republic, Plato discusses the role of poets in society. In Ancient Greece, these were essentially actors – people who imitated others. Essentially, Plato’s view was that poets had limited use in society. While they might be able to imitate good shipbuilders, they never become good shipbuilders.

Being a good shipbuilder is about more than producing good ships. It’s about understanding why you’re doing what you’re doing and knowing what to do when things go wrong.

Plato’s idea was that this isn’t something you get just by imitating people who are good at a particular job. And the wisdom of 375 BC shows up again in ChatGPT and investing.

Being a good investor

Being a good investor isn’t just about buying stocks. It’s about buying good ones and being able to hold on to them when things look like they’re going wrong in the underlying business.

Every business goes through difficulties at some point or another. The difference between the ones that make good investments and the ones that don’t is how they respond. 

Investors need to understand why they own whatever stocks they have in their portfolio. And this is something they can’t get just by asking ChatGPT for recommendations. 

Without this, investors are in danger of selling stocks at the wrong time. Even if they find the right businesses, buying is only half the business – holding on is just as important.

A real-life example

A real-life example is WH Smith (LSE:SMWH). The FTSE 250 company’s working through an investigation into an accounting irregularity and intends to update investors next month. 

That means there’s a big risk at the moment, but I like the firm’s position more generally. Its focus on travel outlets looks like a good one in terms of growth and margins.

The thing I need to weigh up is what expectations are reflected in the current share price. The stock’s down 45% this year, but what view of the future does that represent?

I’m holding for now, but I’m clearly going to need to be in a position to reassess my thesis when the news comes in December. And that requires me to understand what I currently own. 

Asking for help?

One thing I’m definitely not doing though, is asking ChatGPT what to do. I might well use it as a source to find details of the announcement, but it’s up to me to decide what to do.

Artificial intelligence (AI) is great at finding and processing information quickly. But the investors I admire most – the likes of Warren Buffett and Charlie Munger – say that isn’t what matters in investing.

The best investors attribute their success to being more patient than everyone else, not more intelligent. And that requires a kind of understanding that you can’t get from ChatGPT.

Stephen Wright has positions in WH Smith. The Motley Fool UK has recommended WH Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »