We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is the Associated British Foods (ABF) share price about to storm higher?

Associated British Foods’ (ABF) share price slumped to five-month lows after weaker-than-expected sales numbers at Primark.

| More on:
Businessman with tablet, waiting at the train station platform

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Associated British Foods (LSE:ABF) share price has turned negative for 2025 following a shocking market reaction to first-half sales.

On Thursday (10 September), the food and clothing giant slumped by double-digit percentages due to underwhelming Primark sales numbers. At £19.51 per share, the FTSE 100 company is now down almost 6% in the calendar year.

Should you buy Associated British Foods Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I’m wondering if this represents an attractive dip-buying opportunity for eagle-eyed investors. Encouragingly, City analysts are (broadly speaking) expecting the shares to bounce back strongly over the next 12 months:

ABF's share price is tipped to rebound
Source: TradingView

But how robust are these forecasts? And, as a long-term investor, should I consider adding the Primark owner to my portfolio anyway?

Key European market splutters

In theory, the company’s focus on value clothing should provide protection against broader weakness in consumer spending. However, the scale of the retail downturn means that even low-cost specialists like this are struggling.

Things aren’t all bad, with Primark reporting a “good sequential improvement” in UK and Irish sales in the second half of the year versus the first. It has also reported “strong” sales in the US in the six months to September.

But trouble persists in Mainland Europe, with sales growth cooling across the territory. Roughly 18% of Primark’s sales come from Spain and Portugal, where sales growth is tipped to slow to 2% for the second half, from 8% in the first.

And in France and Italy, sales are tipped to reverse 4% between April and September. They rose by 4% in the previous six months.

Primark generates 16% of group sales from France and Italy, and 12% from Northern Europe. Here the business is also experiencing trouble, and a 2% top-line decline is being predicted for the second half. Sales rose 1% in the first.

Under the cosh

Recent weakness means Primark’s total sales are now tipped to rise 1% over the second half. That’s below growth of 3%-4% that City analysts had been tipping.

It’s not just problems in Europe, and what this could mean for the company’s expansion strategy that have spooked investors. Trading in the UK and Ireland is robust, but investors fear a slowdown as the UK economy splutters. The same goes for Primark’s small growth region of the US.

From a long-term perspective, I remain optimistic about the company’s retail unit, which provides almost half of group sales. Steady expansion gives it opportunities to capture structural growth in the value retail market. It’s also investing heavily in areas like Click & Collect to capitalise on the e-commerce boom.

However, the scale of Primark’s problems come as some surprise, as Associated British Foods’ share price slump this week indicates. And it’s not just here where the FTSE 100 company is struggling — profitability at its Grocery unit is under strain due to heavy restructuring costs. Meanwhile, the Sugar division remains plagued by weak prices for the sweet commodity.

Given its mounting issues, I’m not convinced the firm’s shares will rebound as sharply as City analysts think over the next year. While I like the look of it over the long term, I think risk-averse investors should consider buying other UK shares instead.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

The stock market game you’re actually playing (and why you might be losing)

Our writer recounts a painful experience of making a rash stock market decision based on emotions, not logic – and…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

UK investors are piling into this legendary S&P 500 growth stock while it’s down 50%

This US growth stock fell from $240 to $80 amid AI disruption fears. And investors are now aggressively buying it…

Read more »

Abstract 3d arrows with rocket
Investing Articles

£19,469 invested in BAE Systems shares 6 months ago is now worth…

BAE Systems shares have been charging higher of late. Is now the time to consider buying or is this top…

Read more »