We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I love this grocer… so, should I buy Ocado shares?

Ocado shares are not looking healthy. The stock has truly been through the mill in recent years but is there any hope left for this ‘growth stock’?

| More on:
Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Ocado (LSE:OCDO) shares are down 22% over one year, 45% over two years, and 88% over five years. During the last five years, there has not been a good time to buy the stock. But will that change?

      

Should you buy Ocado Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Well, here’s a piece of fairly useful information. I really like buying my groceries from Ocado. Our weekly shop appears to come in cheaper than our previous grocers of choice. And it also offers more ‘exciting treats’ than the Morrisons of this world.

When I was much younger and had just started investing my own money, liking a company’s product was an important factor for me in choosing a company. But this proved to be a fatal error. Now, I think the starting point should always be valuation metrics.

Metrics scream ‘stay away’

Ocado’s forward valuation metrics continue to reflect significant financial challenges, with negative earnings and increasing leverage projected through 2027. The company’s price-to-earnings ratio is expected to remain negative across the forecast period. It stands at -7.09 in 2025, -9.89 in 2026, and -15.3 in 2027. 

These negative P/E ratios directly correspond to ongoing net losses, with forecast earnings per share of -£0.36 in 2025, -£0.26 in 2026, and -£0.15 in 2027. Despite some improvement in the scale of losses, Ocado is not anticipated to achieve profitability within this timeframe.

At the same time, Ocado’s net debt is set to increase, rising from £1,146m in 2025 to £1,255m in 2026 and reaching £1,271m by 2027. This growing debt burden will be the result of debt servicing, continued capital expenditure, and negative free cash flow, as the company invests heavily in its technology and fulfilment infrastructure.

Revenue growth is one strong point, moving from £3.2bn in 2024 to a projected £4bn in 2027. However, the combination of persistent negative earnings and rising leverage underscores some serious challenges. While Ocado is getting closer to profitability during the forecasting period, it remains an unconvincing investment proposition.

It’s not just a grocer

Ocado is far more than just a grocer. While many UK consumers know it for its online grocery joint venture with Marks & Spencer, the company’s core business is now built around technology, automation, and logistics solutions for retailers worldwide. Ocado’s proprietary Ocado Smart Platform (OSP) is a sophisticated, end-to-end e-commerce, fulfilment, and logistics system that enables other grocers and retailers to automate their online operations.

In 2024, Ocado’s Technology Solutions generated £496.5m in revenue, growing 18.1%, and delivered £80.9 in adjusted EBITDA (earnings before interest, tax, depreciation, and amortisation) — a 425% increase. Retail remained largest with £2.69bn revenue, up 13.9%, but contributed £44.6m in EBITDA. Logistics solutions added £718 revenue, growing 7.6%, with £31.1m EBITDA. However, it’s important to note that Technology Solutions now drives over half of Ocado’s EBITDA.

I appreciate that Ocado aims to become a global leader in warehouse automation and fulfilment. And it needs to be seen as more than a grocer, because it is. However, its ambition can’t hide the valuation metrics. I simply can’t invest in it.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a SIPP to earn a £667 monthly passive income?

Harvey Jones shows how investors could use the generous tax breaks available on a Self-Invested Personal Pension, or SIPP, to…

Read more »

Happy male couple looking at a laptop screen together
Investing Articles

Up 50% with a stunning 6.4% yield! How do Aviva shares do it?

Harvey Jones is hugely impressed by the recent performance of Aviva shares, and examines why the FTSE 100 insurer has…

Read more »

Satellite on planet background
Investing Articles

Down 19% to under £20! Is now exactly the right time for me to capitalise on BAE Systems’ bargain-basement share price?

BAE Systems’ share price has dropped sharply, but a far bigger long term demand cycle is only just beginning. Here’s…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Closing in on £33 and around an all‑time high, is this FTSE 250 favourite seriously mispriced?

With the shares pushing into record territory, I’ve revisited the underlying business, its growth outlook and the valuation picture investors…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 invested in Barclays shares a year ago is now worth…

Barclays shares have quietly delivered a 41% return in just 12 months — and the long term numbers suggest the…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

£9,000 in an ISA? Here’s how to target a £675 passive income with 7% investment trusts

Investment trusts can offer a huge and stable passive income every year. Royston Wild reveals three to consider -- including…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

These 3 shares could deliver a £1,840 second income in an ISA overnight!

With an average dividend yield of 9.2%, these top UK shares could deliver turn a £20,000 ISA into a huge…

Read more »

Wall Street sign in New York City
Investing Articles

Up 5.3%, the Dow Jones lags other US indices in 2026. Here’s why UK income investors should pay attention

Mark Hartley highlights how US indices blur the real market story with tech-driven hype, and why the Dow Jones matters…

Read more »