We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

As the Persimmon share price barely moves on positive trading, is the market missing a chance?

How much longer will the Persimmon share price remain depressed? This latest update suggests things are looking up this year.

| More on:
a couple embrace in front of their new home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The Persimmon (LSE: PSN) share price has been picking up in the past few weeks, but it’s still down more than 40% over the past five years.

In a trading update on AGM day Thursday (1 May), CEO Dean Finch spoke of “an improved private sales rate, an increase in average selling prices and further growth in our network of outlets.”

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

He told us forward private sales are up 17% on last year. And the company’s guidance for 11,000 to 11,500 completions this year remain unchanged.

There’s so far been no impact from “recent geopolitical uncertainty.” Though how President Trump’s trade wars might affect domestic home construction in the UK is unclear. I suspect possibly some threats to supply chains, and perhaps a weakening of sentiment from potential buyers who might postpone their planned purchases. We’ll have to wait and see on that one.

The share price reaction on the day? At the time of writing, it’s largely unmoved.

Development plots

Persimmon first came to my attention many years ago, during a past downturn in the property market. At the time, rather than reining in spending, the company was investing in building land when prices were down. That struck me as a sensible long-term strategy.

This time, Persimmon reports “good planning success with 2,781 plots achieving detailed or reserved matters approval in the first quarter.” That’s up from 1,457 in the same quarter a year ago. And again, to me it shows the company is using a weak spell in the market to build up its long-term ambitions.

Total land owned and under control amounted to approximately 83,800 plots at 31 March 2025, a bit above 2024’s 82,500. With annual completions expected at around the 11,000 mark, that strikes me as a solid bit of forward planning.

Investment case

I won’t buy any more Persimmon shares as I think I already have enough. But if I didn’t, I’d be seriously considering going for some. That’s largely down to what I see as an industry with pretty much unstoppable long-term momentum. And a short-term undervaluation.

The valuation might not be as attractive as it could be, with a forward price-to-earnings (P/E) ratio of 13.5 and a 4.6% dividend yield. But forecasts show both improving substantially in the next few years.

And a great company at a fair price rather than a fair company at a great price — that’s what billionaire investor Warren Buffett says we should want. I think we might just have one of those here.

Still pressure

We don’t know how many of the quarter’s reservations were rushed to get in ahead of April’s stamp duty rise. Mortgage approvals are still tough too, with inflation and interest rates stubbornly high. Still, better deals are increasingly appearing.

Economic uncertainty coupled with a valuation that suggests ‘fair but not screaming cheap’ means I could see more share price weakness for a while yet. But I’m holding firm for the long term.

Alan Oscroft has positions in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing Articles

Can an ISA outperform the stock market? Yes – here’s how!

Many investors dream of using their ISA to do better than the market overall. This writer knows it's possible --…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

Dear SpaceX stock fans, mark your calendar for 7 July

SpaceX stock is getting fast-tracked into the world's leading technology index. Should I buy shares of the rocket maker before…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

Here are 2 FTSE shares I’m excited about this July — and 1 I’m avoiding

As we head into the second half of the year, Mark Hartley identifies two undervalued FTSE shares that are flashing…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Up 250%! Here’s why I bought HSBC shares over SpaceX stock

Everybody's talking about SpaceX stock but Harvey Jones chose to put his money into a top FTSE 100 company that's…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Newsflash: the Diageo share price just climbed!

Harvey Jones was so surprised to see the Diageo share price heading the right way for once he almost fell…

Read more »

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 50% in a year! That’s not the only reason I’d consider buying Barclays over Nvidia stock today

Harvey Jones says that Nvidia stock is probably one of the safer ways to play the artificial intelligence revolution. But…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Here’s why I bought this 7.6%-yielding FTSE 100 dividend stock instead of saving in a Cash ISA

Harvey Jones crunches the numbers to show how investing in stocks and shares can be much more profitable than saving…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
Investing Articles

Here’s how much passive income 1,000 Greggs shares could pay…

Greggs shares have lost nearly 50% of their value inside the past two years. Is this out-of-favour passive income stock…

Read more »