We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad idea. But Stephen Wright can think of something worse.

| More on:
Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Every so often, the stock market crashes. Trying to predict when this will happen is usually futile and there’s only so much anyone can do to prepare. 

Investors like to repeat Warren Buffett’s instruction to “be greedy when others are fearful” to themselves. But this is one of those instructions that’s fine in theory, but the reality is often different.

Should you buy American Airlines Group shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Don’t sell?

When share prices start going down quickly, it can be tempting to try and limit the damage by selling before they go lower. But this is a very risky strategy. 

Just as nobody knows when stocks will crash, nobody knows when they will recover. And the start of the turnaround is usually when the share price climbs the fastest.

Nobody buys shares with the intention of selling them at a lower price. But these events have a way of getting people to make decisions they might later come to regret.

Despite this, I don’t think selling is the worst thing an investor can do in a stock market crash. It can be a bad idea, but there’s something much worse available.

Don’t panic!

In my view, the worst thing someone can do in a stock market crash is panic. Avoiding this might be easier said than done, but I think it’s the one thing that can’t possibly be of any help. 

When share prices are volatile, it’s more important than ever to keep a clear head and make reasoned decisions. And panicking can only get in the way of this. 

Even selling can be a good idea – as Warren Buffett’s investment in American Airlines (NASDAQ:AAL) shows. After buying the stock at around $45 per share in 2017, Buffett sold the last of it in 2020 at $12 per share.

The stock subsequently doubled in 2021, which makes Buffett’s decision to sell look like a bad one. But there’s a lot more going on beneath the surface than this simplistic observation reveals. 

Selling in a market crash

Between 2019 and 2021, American Airlines saw its long-term debt increase by around 66%. And it ultmiately needed assistance from the government to prevent the firm from going bankrupt.

At the time, Buffett reasoned that if the airline had Berkshire Hathaway as an investor, the required cash might not be forthcoming. Their cash-rich major shareholder might be required to step in instead.

It’s worth noting that American Airlines still hasn’t fully recovered from the effects of the pandemic. Its long-term debt is still higher than it was in 2019 and the share count has kept increasing. 

The prospect of falling oil prices should help bring down costs in 2025. But Buffett may well have been wise to get Berkshire Hathaway out of harm’s way by selling when the stock was near its lows. 

Keep calm and keep investing

Buffett decided to sell shares in American Airlines and the other major US carriers near their lows. This may or may not turn out to have been a good decision – and maybe we’ll never know. 

What I am convinced of, though, is that Buffett absolutely made a calculated decision. And I think this is the key – in a stock market crash, I think the worst thing an investor can do is panic.

Stephen Wright has positions in Berkshire Hathaway. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »