We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 mistakes I now avoid when choosing which growth stocks to buy

Jon Smith runs through some of the lessons he’s learnt the hard way over the years about what to look for when buying growth stocks.

| More on:
Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

There are hundreds of UK growth stocks that I could consider buying with my hard-earned money. The nature of these stocks is that most are higher-risk investments, but with large potential for share price appreciation.

Get the right one and it could be like buying Nvidia shares in 2019. Get it wrong and the company could go bust. Here are the mistakes I now try and avoid when picking.

Should you buy Autotrader Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Checking for valuation

The first one is to look at valuation metrics. For example, consider Auto Trader (LSE:AUTO). I have owned the stock in the past, but don’t currently. The stock’s up 12% over the past year. Given the long-term share price appreciation, I’d say many regard it as a UK growth share.

The increase in revenue over the past few years shows the company’s enjoying a strong period. Revenue in 2020 was £262.8m. This has risen each year since, with the 2023 results (published earlier this year) showing revenue of £570.9m. Net profit has also jumped over this period.

So far, so good. Yet let’s look at the price-to-earnings ratio. It’s 26.82. By comparison, the FTSE 100 average ratio’s 14.64. So Auto Trader is almost twice as expensive as the average stock in the index. Of course, not all companies are doing as well as Auto Trader. But in my view, it makes the stock potentially overvalued.

The risk to me is that if I bought it now, the share price could move lower in the coming year to reflect a more accurate value.

Ignoring short-term noise

Another mistake I try to avoid is confusing speculation with genuine long-term investor interest. Growth stocks naturally attract a lot of attention, even from short-term traders trying to make a fast buck. There’s nothing wrong with this, but it can distort the share price for a period.

These fast money buyers can trade the stock and sell it within just a few days. As a result, the stock can be volatile and erratic. I want to be careful not to be drawn in to buying simply due to a spike. Rather, if this is just speculative buying based on rumours, the share price will likely fall back.

Instead, I want to look beyond the noise and look for companies that are attracting investors for the right reasons.

Hunting for small-caps

Finally, I want to look outside of the main large-cap pool of stocks to try and find serious growth potential. I used to just want to stick to FTSE 100 shares. Although this is safer in some respects, the companies in the index already have multi-billion market-caps. This means it’s going to be harder to get explosive share price growth going forward.

Rather, if I look in the FTSE 250 or even at small-cap names, there’s more potential for gains if everything goes right. I do need to be aware that buying small-cap or penny stocks is much higher in risk. Yet given the low market-cap, this is the area that I feel has the best potential.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Auto Trader Group Plc and Nvidia. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Person holding magnifying glass over important document, reading the small print
Investing Articles

Closing in on £33 and around an all‑time high, is this FTSE 250 favourite seriously mispriced?

With the shares pushing into record territory, I’ve revisited the underlying business, its growth outlook and the valuation picture investors…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 invested in Barclays shares a year ago is now worth…

Barclays shares have quietly delivered a 41% return in just 12 months — and the long term numbers suggest the…

Read more »

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Abstract 3d arrows with rocket
Investing Articles

£19,469 invested in BAE Systems shares 6 months ago is now worth…

BAE Systems shares have been charging higher of late. Is now the time to consider buying or is this top…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Analysts think this growth share could rally a further 26% in the next year

Jon Smith talks through a growth share that's up 20% in the past month and could keep going based on…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Here’s how much I think Lloyds shares will be worth at the end of 2027

Using analyst forecasts, Muhammad Cheema makes a prediction of how much he thinks Lloyds shares can be worth by the…

Read more »