We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

With a P/E ratio of 9, is the Aviva share price a bargain?

Christopher Ruane looks at the Aviva share price and considers some strengths and weaknesses of the FTSE 100 insurance business.

| More on:
Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Insurance company Aviva (LSE: AV) looks like a potential bargain at the moment. The Aviva share price-to-earnings (P/E) ratio is just 9.

When I see a blue-chip company that has a P/E ratio in single digits, it can grab my attention. But that is only one valuation metric, so as an investor it is important to take a rounded view of a company’s valuation.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Earnings are inconsistent

For starters, what is that P/E ratio based on?

Last year, Aviva’s basic earnings per share came in at 37.7p. But the prior year, the company recorded negative basic earnings per share of -34.7p. The year before that had been positive, but at 5.85p, it was far below what was achieved last year. Clearly, earnings at Aviva can move around significantly, meaning the P/E ratio may be a less useful valuation tool here than it can be for some other companies.

As an insurance company, differences in underwriting results from one year to the next can impact earnings. For example, there might be an unusually damaging storm. Additionally, changes in the value of investments an insurance company holds can also affect profitability in any given year.

Over the long run, though, I am optimistic about the commercial outlook for Aviva. Demand for insurance is likely to remain high, its brands are well known, it has a customer base approaching 20m (almost 5m British customers hold multiple policies with the firm) and an increased focus on core markets in recent years has helped streamline the formerly sprawling business.

Lots to like, but also some risks

The business is still unwieldy but it is a powerful money making machine. In the first half of this year, for example, it made an operating profit of £875m. General insurance premiums in the six-month period topped £6bn.

Aviva cut its dividend a few years ago but has since been growing it again.

The interim payout grew by 7%. The dividend yield now stands at 7.4%, which for a blue-chip FTSE 100 business such as this one, I find attractive.

Insurance is a difficult business, though, and there are always risks, as rival Direct Line’s very mixed performance in the past few years has demonstrated.

Premium pricing has moved around a lot in the UK and Ireland in recent years. That has worked to underwriters’ advantage, but I also see scope for movement in a downwards direction, if one firm tries to win business by competing more aggressively on price. Given the importance of the UK market to Aviva’s overall performance, I see that as a risk to the firm.

But I think investors should consider acting on the current Aviva share price. I think it represents good value for a firm with a long growth runway, proven business model, generous dividend, and focussed business strategy.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »