We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is it time to look at the FTSE 100’s own ‘Magnificent 7’?

Much has been written about the seven stocks that dominate the US tech sector. But our writer’s been looking at the FTSE 100 for other investing ideas.

| More on:
Modern suburban family houses with car on driveway

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It might surprise people to learn that the seven best performing stocks on the FTSE 100 have done better, since September 2023, than the Magnificent Seven.

Who’d have thought that an aerospace engineer, two investment firms, a retailer famous for selling knickers, a cardboard box maker, a builder and a bank could outperform the best that Silicon Valley has to offer?

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Well, they have. Their share prices have increased by an average of 71%. The mean for the seven tech giants is 48%.

StockShare price performance since 18.9.23 (%)
Rolls-Royce Holdings+122
Intermediate Capital Group+77
Marks & Spencer+67
DS Smith Group+64
Persimmon+62
3i Group+57
NatWest Group+48
Average+71
Source: Trading View

Catching my eye

Of the UK seven, the one that I follow most closely is Persimmon (LSE:PSN). That’s because I own shares in the housebuilder. However, I have to admit, it hasn’t been my best investment.

There are signs that the housing market’s slowly starting to recover after the double whammy of the pandemic and soaring inflation caused by Russia’s invasion of Ukraine. Interest rates in the UK are starting to fall and mortgages are becoming more affordable.

But I’m still sitting on a large paper loss. And when I first purchased the stock, it was paying a dividend of 235p a share. This year, its payout’s expected to be 60p.

Those who bought after me are doing better. Its shares are up 62% since September 2023. Investors appear to think the worst is over.

That could be because the company expects to build 10,500 homes in 2024. However, although an improvement on 2023, it’s 28.6% below its 2019-2022 average of 14,712.

Encouragingly, the average selling price (ASP) of Persimmon’s properties for the first six months of 2024 is £263,288. That’s 22% higher than in 2019 — its record-breaking year when it made a profit before tax of £1.048bn.

Source: Persimmon website

Chalk and cheese

But the world is a different place now. Over the past couple of years, building cost inflation has decimated housebuilders’ margins. For example, in 2019, the company recorded a profit before tax per completion of around £66k. During the first half of 2024, it made just under £33k per house.

It’s going to take a long while for the company to recoup these additional costs by raising its ASP. At the moment, I suspect the market isn’t in a strong enough position to absorb much more of a price increase.

Shareholders (like me) will therefore have to accept a new reality. At least in the short term, margins are going to be significantly worse than they were. And even if completions return to their pre-pandemic levels, earnings are going to be lower than before.

Of course, there’s no guarantee the housing market will continue to recover. The UK economy’s struggling to grow and the government’s suggesting that October’s budget is going to be painful.

But the company has no debt on its balance sheet and owns 38,067 plots with detailed planning consent. With a huge factory due to be completed in 2025, it’s also looking to build more modular homes, which are quicker and cheaper to construct.

I have to admit that Persimmon and the Magnificent Seven are at opposite ends of the spectrum when it comes to technological innovation. But I reckon the housebuilder has more chance of doubling its profits over the next few years than any of the famous American seven.

How magnificent is that?

James Beard has positions in Persimmon Plc. The Motley Fool UK has recommended DS Smith and Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »

British pound data
Investing Articles

£5,000 invested in Nvidia shares when ChatGPT was released is now worth…

The rise of Nvidia shares was kickstarted by the advent of ChatGPT. Our author takes a look at how much…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Did HSBC just become the FTSE 100’s best dividend stock?

HSBC has long been a strong dividend stock, but could it now be one of the best on the entire…

Read more »