We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Aviva share price is up 25% and yields 6.81%! Time to buy?

What’s not to like about the Aviva share price? It’s been rising steadily and offers a brilliant yield too. Harvey Jones says it isn’t even expensive. Should he buy?

| More on:
Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

For years, the Aviva (LSE: AV) share price couldn’t catch a break. Now it’s flying, up 23.76% in the last 12 months and 33.79% over five years.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

That’s a pretty nifty return for an established FTSE 100 blue-chip operating in a mature and competitive sector. Especially as my figures only show share price growth. Throw in Aviva’s ultra-high dividend, and the 12-month total return is closer to 30%. Over five years, investors will be almost 70% to the good.

Today, Aviva shares come with a trailing yield of 6.81%. That’s forecast to hit 7.25% in 2024 and 7.4% in 2025.

Can it continue to beat its FTSE 100 competitors?

Here’s my first quibble. Dividend cover is thin, at around 1.2. I prefer it to be closer to two times earnings. That raises questions over whether shareholder payouts are sustainable. But analysts appear to think so, judging by those rising yield forecasts. 

The board felt confident enough able to hike the full-year 2023 dividend 7.7% to 33.4p per share. Aviva has now returned more than £9bn in capital and dividends to shareholders over just three years. And it recently launched a new £300m share buyback programme.

Making enough money to grow dividends doesn’t appear to be a problem. First-half profits to 30 June jumped 58% to £654m, with operating profits rose 14% to £875m.

And once again, the board seemed comfortable hiking the dividend, with the interim payout increased by 7% to 11p. 

Aviva is performing well across two key markets – general insurance and insurance, pension and retirement sales. It has a solid balance sheet, with a Solvency II cover ratio of 205%, although it slipped by 2 percentage points.

It also has a big opportunity in bulk annuity sales, where it “secured excellent volumes of £5.5bn at strong margins” in 2023. However, this is a competitive area, with Legal & General Group, M&G and Just Group just some of those eyeing the sector.

It’s beating rival blue-chips

Further interest rate cuts may be a mixed bag. It will make today’s whopping yield even more attractive, as savings rates and bond yields retreat, and boost investment sentiment generally. However, I’m worried that falling interest rates could hit an annuity sales, which have enjoyed a bump from today’s higher rates. That could eat into revenues and sentiment.

As a rule, I’m wary of buying stocks on the back of a strong run like the one Aviva has just enjoyed. I’m wondering how much gas it has left in its tank. A market downturn would hit the value of its investment portfolio, hitting the company’s balance sheet and investor sentiment.

With the stock trading at a modest 13.81 times earnings, only one thing is holding me back. I also have big holdings in FTSE 100 rivals Legal & General Group and M&G. They’ve been a bit rubbish, frankly, falling 0.39% and rising 3.46 respectively over the last year.

I back the wrong horses, at least so far, but as I said, investing is cyclical. I wish I’d bought Aviva, but I’ve made my choice and will stick with L&G and M&G.

Harvey Jones has positions in Legal & General Group Plc and M&g Plc. The Motley Fool UK has recommended M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »

British pound data
Investing Articles

£5,000 invested in Nvidia shares when ChatGPT was released is now worth…

The rise of Nvidia shares was kickstarted by the advent of ChatGPT. Our author takes a look at how much…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Did HSBC just become the FTSE 100’s best dividend stock?

HSBC has long been a strong dividend stock, but could it now be one of the best on the entire…

Read more »