We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

FTSE 100 shares: 1 I’d buy today and 1 I wouldn’t touch with a bargepole

Here this Fool takes a look at two FTSE 100 shares. One’s a data provider he’d like to buy. The other’s a telecoms giant he’d avoid.

| More on:
Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

A number of FTSE 100 shares have had an awesome run in 2024 so far. The index has reached record highs in the past couple of months. Even so, I think plenty of stocks still look like savvy buys.

That said, while I like the look of a number of Footsie constituents, not all take my fancy. If I had the cash, here’s one I’d buy today and one I’d avoid.

Should you buy London Stock Exchange Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

An AI play

Let’s start with a stock I’m eyeing: London Stock Exchange Group (LSE: LSEG). It’s up 3.6% this year, slightly less than the FTSE 100 (5.9%). But zooming out, the financial markets data stalwart is up 14.1% over the last year and 64.7% in the last five.

I like the stock due to its strong market position. It provides data to 99 of the top 100 global banks.

But there’s actually another reason why I want to add it to my portfolio. It recently announced a 10-year partnership with Microsoft, which will see artificial intelligence (AI) play a larger role in the products and services it provides.

As part of the deal, Microsoft took a 4% equity stake in the business. The move is “expected to increase LSEG’s revenue growth meaningfully over time as new products come on-stream“.

The stock does looks expensive. It’s trading higher than the FTSE 100 average. The financial data sector can also be highly competitive, which is another risk.

But as a long term buy-and-hold, I’m bullish on the stock, especially if it continues to expand further into the AI sector.

What’s more, while on the surface it may not look like your typical income stock, with its payout having grown at an annual compound growth rate of 14.6% during the last decade, there’s certainly potential for its 1.2% dividend yield to keep rising.

A value trap

One stock I plan to avoid like the plague is Vodafone (LSE: VOD). The stock is up a mere 0.2% year to date. It’s down 2.7% over the last year. But the telecoms giant has lost 45.9% of its value in the last five years.

At 59.9p, its shares may now look like a steal. And with it making some progress with its turnaround strategy, investors may be tempted to dive in.

The business continues to streamline after offloading its Spanish and Italian businesses for €5bn and €8bn, respectively. It also has plenty of potential for growth in exciting regions like Africa.

But there are a few reasons why I’m steering clear. Firstly, it has an alarming amount of debt (€33.2bn) on its balance sheet.

Secondly, its 10.9% yield looks tempting but is set to be cut in half next year from 9 cents a share to 4.5 cents. Its current payout is unsustainable. Its new yield will still be above the FTSE 100 average. Yet there’s always the risk it could be cut again further down the line.

With its poor share price performance over the last five years, I’m wary the stock could be a value trap. For that reason, I wouldn’t buy it today.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Microsoft and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »