We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 reasons why I’ve been buying more Persimmon shares in July

Persimmon shares have had a remarkable run in the last 12 months. Our writer thinks this could be just the start of a new bull market and he’s buying more!

| More on:
Finger clicking a button marked 'Buy' on a keyboard

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

As a holder of Persimmon (LSE: PSN) shares for a little over a year, it’s been a case of so far, so good in terms of performance. The stock’s climbed just 43% since July 2023 and just under 8% in 2024 to date.

But I believe things could get even better. Here’s why I’ve been adding to my position in July.

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Reason 1: more houses being built

The arrival of a new government could be just the thing the property market needs.

Earlier this week (8 July), new chancellor Rachel Reeves said she would be bringing back compulsory housebuilding targets with the intention of getting 1.5 million homes in England constructed over the next five years. Part of this would be achieved by prioritising previously developed brownfield land and neglected grey-belt land.

It’s easy to set ambitious targets during the ‘honeymoon period’. Still, I’m encouraged that this particular one seems to be a priority for premier Keir Starmer and co.

Reason 2: interest rate cuts

Another potential catalyst for the next boom in the housing market is falling interest rates. The first cut might not be much, but that’s not the point. Potential buyers just want to know that borrowing’s finally going to get cheaper after four years.

Of course, the market’s arguably already priced this in as inflation has slowed. However, a number of cuts is short succession could push analysts to revise their earnings estimates for the business.

That could/should be great news for the share price.

Reason 3: great dividends

A final reason I’ve been buying Persimmon shares is for the passive income they throw off. Right now, the dividend yield sits at just under 4.1%, but I could get a lot more elsewhere in the UK market. A quick search shows some stocks yielding nearly 10%!

But what looks too good to be true often is. Firms boasting higher-than-average yields are often doing poorly. When this happens, investors jump ship and the share price tends to fall. This pushes the yield up.

This was exactly the case with Persimmon until, in 2022, the total dividend was cut by 75%.

Thankfully, it now looks far more affordable.

A few things to keep in mind

First to bear in mind is that the situation won’t change overnight. Britain’s new PM is keen to set expectations low from the off. Local councillors won’t like the idea of lots of new homes being built either.

Second, no one knows for sure when interest rates will be cut or by how much. An expected rebound in inflation could easily prompt the Bank of England to wait a little longer.

Third, the dividends of any company are never guaranteed. While it would be pretty embarrassing for Persimmon’s management to make another cut, I would never rule it out.

The only ‘free lunch’

Taking the above into account, it’s vital to keep my feet on the ground. While admittedly biased about Persimmon, I’m still making sure my portfolio’s sufficiently diversified. This is just about the only ‘free lunch’ in investing.

On the whole however, I’m getting increasingly positive on the company’s outlook. I suspect my most recent Buy won’t be my last.

Paul Summers owns shares in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this soaring penny share set for an explosive 2026?

This penny share company has suffered because its business has been through a tough time. But so far this year,…

Read more »