We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Aviva dividend yield is 7%. I think it could reach 8% — or even 9%!

Our writer already likes the look of the 7% Aviva dividend yield. Could the prospect of a higher prospective yield tempt him to invest?

| More on:
Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Looking at the annual shareholder payout from insurer Aviva (LSE: AV), I like what I see. At the moment the Aviva dividend yield is 7%.

I think it could go higher from here. So, should I invest?

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Promising dividend outlook

Let me start by explaining why I am upbeat about what might happen to the payout. After all, it is just a few years since we saw an Aviva dividend cut (a reminder that no payout is ever guaranteed to last).

Created using TradingView

There are a couple of ways one might look at this as far as I am concerned.

One is to say that insurance is a cyclical business – rates go up and underwriters do well, then at some point they fall again across the industry and profits shrink.

Another analysis is that Aviva has historically been a ragbag of different businesses, but under current management has become more focussed and has now put its dividend on a more sustainable footing than used to be the case.

Which of these is more true (as both may be valid), only time will tell. But I think there is a lot to like about the business outlook for the insurer, from its large customer base, strong position in the UK market, and brand to its proven underwriting capabilities.

The dividend grew by 7.7% last year. The yield is already 7%. So if the dividend growth rate can continue at its current level, the prospective yield a couple of years from now will be 8% and within five years, the FTSE 100 share will be yielding a juicy 9%.

Balancing risks and rewards

Current management of the company strikes me as competent and realistic. So, for the Aviva dividend to keep growing at a strong clip, the business performance will need to support it.

Often when looking at the sustainability of a dividend, I look at a firm’s free cash flow.

Can that help here, though? Look at the chart.

Created using TradingView

Like a lot of financial services firms (especially insurers), free cash flow does not help me as much as it could. It reflects monies coming in and out that do not necessarily illustrate the underlying health of the company.

So I pay more attention to how much surplus capital Aviva generates, as it can use that to help fund its dividend.

Here, I think things look promising. In its full-year results for last year, the company announced a share buyback. It also announced the cash cost of its dividend is set to keep growing by mid-single digits each year. That could be, for example, 5% — but as the buyback reduces the number of shares, that could mean a higher per share growth in the payout.

If I had spare cash to invest, the potential of a growing Aviva dividend would make me want to add this income share to my portfolio.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this soaring penny share set for an explosive 2026?

This penny share company has suffered because its business has been through a tough time. But so far this year,…

Read more »