We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

With its 7% dividend, should I be watching the Aviva share price?

Dividend investors will struggle to find many companies with a yield above 7%, so should the Aviva share price be worth a closer look?

| More on:
Young Black man sat in front of laptop while wearing headphones

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

For income-seeking investors, few things pique interest more than a big dividend yield. British insurance giant Aviva (LSE:AV.) certainly catches the eye with its trailing 7% dividend payout. But before rushing in, it’s crucial to analyse whether this high yield is built on solid foundations or could be a warning signal. Let’s take a closer look.

The dividend

Aviva’s current annualised dividend of £0.33 per share equates to an appealing 7.01% dividend yield at the current share price. This towers over the average yield of around 3%-4% for the wider FTSE 100 index.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

However, while the yield appears mouthwatering on the surface, one risk factor is that Aviva’s dividend may not be well covered by the company’s cash flows and earnings. The payout ratio sits at an elevated 89%, suggesting a massive portion of profits are being distributed to shareholders.

Typically, a payout ratio above 70%-80% could indicate a dividend that’s becoming unsustainable if business conditions deteriorate. This makes the dividend riskier compared to insurers with lower payout ratios and higher profit retention.

Promising signs

That said, there are some compelling reasons why income investors may want to keep an eye on the Aviva share price as a potential buying opportunity. Most notably, the stock appears significantly undervalued based on a discounted cash flow (DCF) calculation.

The firm is currently trading at a whopping 40% below the estimated fair value calculation. This disconnect means the market may be failing to properly appreciate the insurer’s future earnings power and cash flow generation capabilities following recent restructuring initiatives and cost cuts.

Additionally, Aviva became profitable again in 2023 after some challenging years. With forecast earnings growth of 9% annually, the company’s dividend affordability could improve markedly.

The share price has actually seen some fairly strong movement in the last year, up 18%, and easily outperforming the UK insurance sector, which declined by 10% over the same period.

Risks

However, investors need to be aware that the insurance sector faces several headwinds that could derail the bullish investment case. The company operates in a very regulated industry where capital requirements, compliance costs, and litigation threats are always looming risks.

There are also concerns around elevated claims from climate change, natural disasters and the ongoing impact of higher inflation eating into profit margins. The UK’s economic outlook remains clouded by persistent cost-of-living pressures as well.

Solvency is another metric insurance investors closely monitor. But as of the latest report, Aviva held an estimated solvency ratio around 212%, providing a comfortable buffer over regulatory minimums although still lower than some peers.

Overall

All things considered, I feel the firm presents a strong-but-higher-risk opportunity for dividend investors willing to stomach some volatility. The 7% yield is certainly eye-catching, but it’s backed by a high payout ratio that makes the Aviva share price extremely vulnerable if earnings disappoint. I think it deserves a place on my watchlist, but I’ll not be investing for now.

Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »