We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

With a 5.2% yield and a P/E ratio of 8.2, this FTSE share looks like good value to me!

In a case of mistaken identity, our writer’s got his ‘Ramsdens’ mixed up. But in doing so, he’s stumbled across a FTSE share that looks as cheap as chips.

| More on:
Hand of person putting wood cube block with word VALUE on wooden table

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Despite spending much of my spare time considering which FTSE shares to buy, I recently made a bit of a mistake. Don’t tell anyone, but I’ve always believed that Ramsdens Holdings (LSE:RFX) is the company that operates the “world famous” Harry Ramsden’s fish and chip restaurants. And recently I decided to do some research with a view to writing an article about the stock.

My mind was buzzing with all sorts of puns that I could use — ‘shareholders have taken a bit of a battering’ was my favourite. But then, much to my embarrassment, I discovered that Ramsdens Holdings makes most of its money from pawnbroking.

Should you buy Ramsdens Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

No, not prawnbroking!

And that the company operating the chippies is privately owned.

However, after stumbling across the firm by accident, and after reviewing its accounts and doing some digging into the industry in which it operates, the stock appears to me to be something of a hidden gem.

Financial performance

It describes itself as a “diversified, financial services provider and retailer” and operates 167 stores across the UK.

Like other retailers it suffered during the pandemic. But it’s bounced back strongly and continues to grow.

Most of its revenue come from pawnbroking-type activities. These include loans secured on precious assets as well as the buying and selling of watches and jewellery. The company also sells foreign currency.

Revenue by activityFY21 (£’000)FY22 (£’000)FY23 (£’000)
Pawnbroking7,5268,96711,877
Purchase of precious metals10,36915,84723,522
Retail jewellery sales18,25227,10733,474
Foreign currency margin3,40813,06614,083
Income from other financial services1,1221,114849
Total revenue40,67766,10183,805
Source: company accounts / FY = 30 September
Financial measuresFY21FY22FY23
Revenue (£’000)40,67766,10183,805
Gross profit margin (%)54.757.854.6
Profit before tax (£’000)5648,26910,105
Earnings per share (pence)1.220.924.5
Dividend per share (pence)1.29.010.4
Source: company accounts / FY = 30 September

A question of ethics

To be honest, I was initially a little uncomfortable with some aspects of the business. I was conflicted as to whether pawnbroking is taking advantage of people’s misfortune. Or genuinely seeking to help those who are unable to access finance through more conventional means.

But its activities are regulated by the Financial Conduct Authority. And its existence could help prevent people resorting to loan sharks so, on balance, I wouldn’t rule out investing.

However, despite it growing rapidly, there are risks.

Like any high street retailer, the company must cope with the double threat of high fixed costs and online competition.

Another downside is that in common with other small-cap shares, there’s a big difference between the buying and selling prices (the spread) of its stock. Based on its closing share price on 31 May, if I was to buy £10,000 of shares and then immediately sell them, I would lose £488.

For long-term investors this shouldn’t really be an issue but it’s frustrating that the company’s share price would have to increase by nearly 5% for me to break even.

Good value

But the company’s shares appear attractively valued.

For the year ended 30 September 2023 (FY23), it declared a dividend of 10.4p. Based on its current share price, this implies a yield of 5.2%. This is comfortably higher than many of its larger peers. Of course, dividends are never guaranteed.

For FY23, it reported earnings per share of 24.5p, meaning its stock currently trades on a multiple of 8.2 times historic profits.

As a rule of thumb, retailers tend to have a price-to-earnings ratio of at least 12. Applying this to the company’s FY23 earnings would suggest a 46% premium to its current share price.

In March, it announced that it had negotiated a larger credit facility on better terms and reported “strong” trading.

For these reasons, I’m going to keep it on my watchlist for when I next have some spare cash.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

Up 15%, B&M shares are leading the FTSE 250 higher! Is the comeback on?

It's been a tough few years for battered retailer B&M and its shares. But is the FTSE 250 stock now…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

Growth AND dividends? Check out this top cheap penny share!

Looking to get maximum bang for your buck? Consider this white-hot UK penny share with an 11.5% dividend yield and…

Read more »

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

Snowflake lit up my ISA last week. Could this AI stock be next?

Edward Sheldon’s ISA got a massive boost last week when Snowflake shares surged 40%. He believes there’s more to come…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

How much would you need in an ISA to match the new State Pension and get another £12,547 a year?

Harvey Jones says nobody should rely purely on the State Pension to fund retirement. They should also aim to generate…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much is £9,999 invested in a Cash ISA 9 years ago worth today?

Harvey Jones says the Cash ISA may look tempting but is likely to shrink the value of your money over…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Are Lloyds shares 23% undervalued?

Lloyds shares have fallen in value since a high reached earlier this year. Could this be a sign the FTSE…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Here’s why Legal & General is still one of the UK’s most popular SIPP buys

So far in 2026, UK SIPP investors have largely stuck to the same group of favourite FTSE 100 stocks. And…

Read more »

Mature people enjoying time together during road trip
Investing Articles

How have Aviva shares become a dividend juggernaut? 5 reasons why

With a long record of dividend growth and enormous yields, Aviva's shares are in high demand with income investors. Can…

Read more »