We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

easyJet shares: is rejoining the FTSE 100 a buying opportunity?

The FTSE 100’s set to bring in easyJet in place of Endeavour Mining. So is buying shares in the airline ahead of the inclusion a good idea?

| More on:
Front view of aircraft in flight.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The FTSE 100‘s supposed to represent the largest publicly-traded companies based in the UK, weighted by market-cap. And every three months, the index is reshuffled to reflect this. 

In the latest reshuffle, easyJet (LSE:EZJ) is set to rejoin the index, with Endeavour Mining moving into the FTSE 250 to make way. So could this create a buying opportunity for my portfolio?

Should you buy easyJet Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Index reshuffle

The latest FTSE 100 reshuffle happens after the close Friday (15 March). So easyJet becomes part of the index at the start of next week.

Given this, it’s natural to think demand for the airline’s shares will be unusually high on Monday morning. Funds that aim to track the FTSE 100 will have to add the stock to their portfolios.

In the stock market – as with any market – when demand surges, prices go up. So it seems reasonable to expect the easyJet share price to rise at the start of next week. 

It might therefore seem like now’s a great time for investors to buy the stock. But I’m dubious of this for a few reasons. 

Caution

One I’m wary about is news of the FTSE 100 inclusion has been public for a while. People wanting to get ahead of the curve have therefore already had time to do so.

Given this, it seems plausible to me that demand might have been elevated for some time. If I’m right, the additional boost Monday morning’s going to be limited. 

Furthermore, I’d expect any increase in demand to normalise pretty quickly. Even if the share price does go up, I’d view this as a short-term opportunity, rather than a long-term one.

From an investment perspective, I don’t think a boost from FTSE 100 inclusion is going to make a meaningful difference. Over time, I think the equation comes down to how the business performs.

easyJet shares

Since the end of the pandemic, easyJet’s managed a strong recovery. And the firm’s low-cost model should make it more resilient than most in difficult economic times.

Nonetheless, there are some significant considerations that put me off the stock as a long-term investment. One is the state of the airline industry, where fixed costs are high.

The cost of operating a flight doesn’t depend much on the number of passengers. Most of the costs – fuel and staffing – are fixed regardless of whether the plane is 75% or 100% full.

This incentivises airlines to sell their last few seats at any price, since the cost increase is minimal. The result is intense competition, making a meaningful competitive advantage hard to come by. 

A buying opportunity

It’s natural to think easyJet’s inclusion in the FTSE 100 presents a buying opportunity. But from an investment perspective, I’m not so sure this is the case.

Buying the stock ahead of an expected surge in demand for the shares looks risky to me. Given this, I’m looking elsewhere for stocks to buy at the moment.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to buy growth stocks at below-market prices

Don’t want to pay market prices for growth stocks? Here's a sneaky strategy investors can use to get deals at…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Are Meta shares at the start of a comeback?

Shares in Meta Platforms have been held back by the firm’s high-risk approach to AI. But is this the moment…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With dividend yields averaging above 7%, are these 2 UK shares worth considering?

Muhammad Cheema looks at two UK shares: ITV and Legal & General. With yields of 6.1% and 8.1%, should investors…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

How much do you need to invest in dividend stocks to be able to retire?

Some 77% of people in the UK won't have enough income to manage a moderate retirement. Here’s how dividend stocks…

Read more »

Abstract bull climbing indicators on stock chart
Investing Articles

FTSE 250 stock CMC’s shares have rocketed 51%! What’s going on?

CMC Markets' shares have surged by double-digits today after a strong full-year trading update. Is the FTSE 250 company now…

Read more »

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »