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I’d buy this neglected FTSE 250 stock hand over fist

Investors have opted to dump this FTSE 250 stock. But this Fool senses an opportunity to buy. Here he explains his investment case.

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I love FTSE 250 stocks. And I love value shares. That’s why I’m a fan of Safestore (LSE: SAFE).

The business does exactly what it says on the tin. It’s a self-storage unit provider. That’s not the most glamorous business model. But as long as I see potential for growth, I’m not too fussed.

Should you buy Safestore Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I already own shares in the company. But I’d happily buy more today.

Turning their backs

While I’m bullish on Safestore, many investors don’t seem to share my view. In fact, the stock has been neglected in recent times.

In the last 12 months, the Safestore share price has plummeted 22.7%. In 2024 alone it’s seen over 12% shaved off its price.

That said, assessing its performance over a five-year period portrays a better picture. During that time, it’s moved up over 38%. That has me thinking now could be a smart time to swoop in and buy some more shares.

I’m still bullish

The reason for this is because like all my colleagues here at The Motley Fool, I invest for the long run. For me, that means a minimum period of five years. Therefore, this short-term blip in its price is an ideal time for me to load up.

This seems even more true when I look at its valuation. As I write, the shares on just 8.3 times earnings. That’s comfortably below the FTSE 250 average of 12.5.

I also like the passive income I can make by buying Safestore. And while a yield of 3.5% isn’t outstanding, it’s reasonable. To add to that, the firm has hiked its dividend for the last 13 consecutive years. During this time, it’s up by over 400%.

Not all plain sailing

That said, the company’s full-year results published 17 January showed only a 1% rise in its annual dividend to 30.1p. While it still grew, this isn’t nearly as much as shareholders have seen in years gone by.

There were also a few other concerns from the release. For example, profit before tax more than halved. Yet, in fairness, that’s largely due to higher interest impacting its property value, which I deem a short-term concern. Excluding valuation changes, underlying earnings jumped by over 5%. Revenues were up a similar amount too.

A chance to buy

So, I think investors may have overreacted to Safestore’s latest results. I’d still rush to buy the stock today if I had the cash.

That’s also largely because of the growth plans it has for the years ahead. It’s the clear front-runner in the UK. As such, it’s now turning to overseas. Last year saw it add over 500,000 square feet of lettable area across 13 sites, including in The Netherlands and Spain. Notably, it also entered the German market through a joint venture with Carlyle.

That’s exactly the sort of ambition I want to see from the companies I own. That, alongside its cheap valuation and passive income, is why I view Safestore as a steal.

Charlie Keough has positions in Safestore Plc. The Motley Fool UK has recommended Safestore Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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