We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I buy this dividend stock with a 7.9% yield?

The tobacco industry continues to offer ever-increasing dividend yields to income investors. But is the gravy train soon going to end?

| More on:
British union jack flag and Parliament house at city of Westminster in the background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The FTSE 100 is home to some of the biggest high-dividend-yield companies on the London Stock Exchange. And one firm that seems to be getting attention from income investors is Imperial Brands (LSE:IMB).

The tobacco enterprise has been steadily stealing market share and executing price hikes in the ongoing inflationary environment. This ultimately translated into yet another dividend hike for shareholders along with the continuation of a £1.1bn share buyback programme.

Should you buy Imperial Brands Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Those certainly sound like winning traits for a dividend portfolio. So should investors be considering buying a piece of this enterprise?

A sustainable yield

Tobacco companies aren’t everyone’s cup of tea. The health impact of smoking tobacco products is well known, and with the rise of ESG investing, companies like Imperial Brands have steadily been losing popularity among investors.

However, unpopular stocks have a habit of being terrific investments since they’re often underestimated. And looking at the group’s recent performance, there’s plenty to be bullish about.

Its core product portfolio has seen sales shrink on the back of reduced volumes as the impact of exiting Russia emerges. But sales from its Next Generation Products (NGPs) have been far more encouraging, with net revenue growth up by 26%!

Seeing the firm find success with NGPs is particularly encouraging. After all, these are the group’s non-combustible products, such as vaping devices, heated tobacco, and oral nicotine, that have far less harmful health side effects.

Overall, underlying margins improved, cash generation remained robust, and it looks like the dividends won’t stop flowing any time soon. Pairing all this with a seemingly dirt cheap price-to-earnings (P/E) ratio of 7.4 makes the 7.9% dividend yield look like a very attractive addition to an income portfolio, in my opinion. Having said that, some caution is probably warranted.

An uncertain threat

While Imperial Brands continues to be resilient, its days may be numbered. The recent policy proposal from the UK government to ban smoking in the next few decades is yet another move to restrict the consumption of Imperial Brands’ combustible products.

Management’s solution to the increasingly strict regulatory environment is its NGPs. However, even these have started catching the attention of the FDA in America, which has hampered performance.

In the meantime, these continue to incur some fairly chunky losses for the business. And there’s a giant question mark over whether they’ll be able to reach the same level of profitability as traditional cigarettes in the long run.

This uncertainty may very well explain why Imperial Brands shares are priced so cheaply. So while the dividends look rock solid today, this may change over the coming decade. And if the share price continues to retreat over the same period in anticipation of a payout cut, investors may be left disappointed, even with a near-8% yield.

Therefore, I think it may be wiser to look for other income stocks with a more transparent future.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to buy growth stocks at below-market prices

Don’t want to pay market prices for growth stocks? Here's a sneaky strategy investors can use to get deals at…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Are Meta shares at the start of a comeback?

Shares in Meta Platforms have been held back by the firm’s high-risk approach to AI. But is this the moment…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With dividend yields averaging above 7%, are these 2 UK shares worth considering?

Muhammad Cheema looks at two UK shares: ITV and Legal & General. With yields of 6.1% and 8.1%, should investors…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

How much do you need to invest in dividend stocks to be able to retire?

Some 77% of people in the UK won't have enough income to manage a moderate retirement. Here’s how dividend stocks…

Read more »

Abstract bull climbing indicators on stock chart
Investing Articles

FTSE 250 stock CMC’s shares have rocketed 51%! What’s going on?

CMC Markets' shares have surged by double-digits today after a strong full-year trading update. Is the FTSE 250 company now…

Read more »

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »