We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 falling FTSE 100 stocks investors should consider buying!

With so much market volatility, this Fool explains why buying these falling FTSE 100 stocks now could be a shrewd move.

| More on:
Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It’s fair to say FTSE 100 stocks have experienced mixed fortunes in recent months. Two falling shares I believe investors should seriously consider snapping up are Rentokil (LSE: RTO) and Unilever (LSE: ULVR). Here’s why they could bounce back nicely.

Pest control

Rentokil shares have struggled in recent months. They’re trading for 419p as I write. Over a 12-month period, the shares are down 19% from 521p to current levels. Last month’s trading update pushed the shares down 31% from 610p to current levels. I think this was an overreaction and presents a great buying opportunity.

Should you buy Rentokil Initial Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Rentokil’s interim results a few months earlier set high expectations. So when Q3 results came in with volatility impacting its core market, North America, and the business stating that performance might be “marginally below” expectations, the shares dipped substantially. Revenue growth came in at 53.3%, compared to the 70% expected. I think the market was unforgiving based on how the share price reacted.

In the short term, Rentokil is at the mercy of macroeconomic issues. These include rising interest rates and soaring inflation. The former in particular is impacting Rentokil in North America and there are no signs of this changing any time soon.

However, Rentokil shares look like a good buy-and-hold opportunity, in my opinion. They offer a passive income with a dividend yield of just below 2%. Plus, continued market volatility could see FTSE 100 stocks cutting or cancelling returns. Plus, the shares are now trading on a price-to-earnings ratio of 18.

Finally, Rentokil’s market dominance, experience over several decades, as well as geographical footprint and diversification are too good to ignore. At this stage, current volatility could make holding any shares a bumpy ride. However, if any market recovery were to occur, I’d expect to see the shares flying high once again in the long term.

Consumer goods giant

Unilver’s shares recently hit 52-week lows, which is surprising to me but again, looks like a great buying opportunity. As I write, they’re trading for 3,919p. At this time last year, the shares were trading for 3,947p, which is pretty much the same position. However, since market volatility took hold, they’ve dropped 11% from 4,443p in February to current levels.

Unilever could see demand for its products lessen due to tougher economic conditions. After all, many of its popular products are considered branded, premium goods. The rise of essential, cheaper ranges could attract the wallet-conscious consumer. Plus, rising costs and supply chain issues won’t help the firm’s performance and share price in the short term at least.

I firmly believe the cream eventually rises to the top. Unilever being the cream in this instance. Its profile, presence, diversification and experience of navigating tough economic periods cannot be ignored.

Plus, when I think that Unilever shares are trading on a price-to-earnings ratio of 12, they look well-priced to me. Plus, a passive income opportunity with a yield of 3.9% is enticing too.

Overall there are lots of FTSE 100 stocks out there that present buying opportunities in my eyes. These are just two investors should take a closer look at and consider buying.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

If a stock market crash is coming, history says this simple move makes money

What to do in a stock market crash? Don't panic for a start and then consider buying a high-quality share…

Read more »

Google office headquarters
Investing Articles

Alphabet stock has fallen from $404 to $318. Time to consider buying?

After a 21% fall, Alphabet stock is now a lot cheaper than it was back in May. Is it time…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

SpaceX stock just crashed 50%! Here’s what I’m doing

After all the excitement about that IPO, Harvey Jones says SpaceX stock has lost half its value. Are we suddenly…

Read more »

Space satellite orbiting the earth.
Investing Articles

By mid-2027, analysts expect $3,000 in Tesla stock to be worth…

Tesla stock has taken a backseat to AI chip names recently and this is reflected in its share price. Is…

Read more »

Investing Articles

Is Raspberry Pi stock a future Nvidia?

Are there any similarities between Raspberry Pi and Nvidia? And even if there are, does this make the FTSE 250…

Read more »

piggy bank, searching with binoculars
Investing For Beginners

Down 25% in a week and at 52-week lows, is this UK share now a bargain?

Jon Smith points out a UK share that has been beaten down recently, but could now be undervalued with an…

Read more »

Investing Articles

My favourite FTSE 100 growth stock jumped another 6% today but still trades at a 17% discount!

Harvey Jones is a massive fan of this growth stock and is thrilled to see its shares are climbing again…

Read more »

Elderly, couple hiking and bird watching with adventure outdoor, hike together and fitness for active lifestyle. Nature, trekking and senior man pointing and woman with binocular, freedom and travel.
Investing Articles

Here’s what £5,000 in a best-buy Cash ISA could be worth in July 2027

Harvey Jones says there are some decent Cash ISA rates on the market today but in the longer run stocks…

Read more »