We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Down 40%, this FTSE 100 share looks cheap to me

It might sound like a crazy time to invest in a UK housebuilder, but our writer has been investigating a potential FTSE 100 bargain.

| More on:
a couple embrace in front of their new home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The worst performing FTSE 100 share over the past year is down by a whopping 40%. But has it finally reached bargain territory? Let’s find out.

This poor performer is one of the UK’s leading housebuilders, Persimmon (LSE:PSN). Given the steep rise in borrowing costs this year, it’s not too much of a surprise to see it sinking.

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

But it’s certainly a sharp contrast to previous years. From 2010 to 2020, it was one of the leading stocks in the FTSE 100.

It benefited from ultra-low interest rates and government schemes such as Help to Buy. Rising property prices alongside tight cost control kept profits high.

Today, the Help to Buy scheme no longer exists and interest rates have moved sharply higher. With larger mortgage costs, new homes have become less affordable for many.

It certainly doesn’t sound like a lucrative environment for a UK housebuilder.

Priced in

But remember that the stock market is forward-looking. Current share prices try to anticipate what the environment might look like in six to nine months.

So could it be that housing market weakness is already priced into Persimmon’s depressed share price? It’s certainly possible, but impossible to know for certain.

One thing I do know is that these shares now look cheap to me. Barring this week, it has been over a decade since Persimmon shares traded at below £10. And they’re currently on a price-to-earnings ratio of just 11.

Combined with an 18% return on capital employed, a double-digit profit margin, and a 6% dividend yield, it has started to look interesting for this FTSE 100 share.

So much so that if I had spare allowance, I’d add some of these shares to my Stocks and Shares ISA today.

Uncertainty remains

Mortgage costs have soared to the highest level in 15 years. And in an attempt to squash rampant inflation, interest rates could rise further over the coming year.

Around 2.4 million fixed-rate mortgages are expected to expire between now and the end of 2024. With new mortgage costs much higher than before, it will likely impact housing affordability.

This could have a direct impact on the demand for Persimmon’s new homes.

So what might it take to propel the shares higher? Well, given how cheap the shares look, even the slightest bit of positive news in this sector could be enough.

Why I’d pick this stock

Fundamentally, it’s a solid business that I think should thrive in the next business cycle.

It’s worth noting that its average selling price for a new home is over 20% below the UK national average. This value proposition could even help Persimmon as household affordability tightens.

In contrast to the last big housing downturn, housebuilders have far more net cash. In fact, Persimmon has a rock-solid balance sheet. Not only does this offer security, but it also allows options to source future growth opportunities. By being able to buy cheap land, for instance.

Fundamentally, the long-term dynamics in the UK housing market remain strong. Despite current uncertainty, demand for new housing is likely to exceed supply for many years.

This bodes well for FTSE 100 housebuilders like Persimmon. I’d buy with some spare cash.

Harshil Patel has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

7.5% yields! Here are 2 very different dividend stocks to consider buying in June

Dividend stocks can be great investments, but they’re not all the same. Stephen Wright outlines two for passive income investors…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Takeover talk! But how much is a £10,000 investment in easyJet shares 5 years ago worth today?

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Up 41% in 12 months are Barclays shares still worth buying?

Andrew Mackie explores Barclays shares and argues the market may still be valuing the bank using an outdated playbook, despite…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

Why are ITM Power shares 69% off?

ITM Power shares are among the hottest UK stocks of 2026. So how come the share price is still down…

Read more »

Close-up of British bank notes
Investing Articles

As British American Tobacco shares dip, is this a hot buying opportunity?

Are British American Tobacco shares on their way to completing another decade of dividend growth? Let's check out this latest…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

I’m targeting a yearly income of £6,898 from £20,000 in this FTSE heavyweight!

This FTSE dividend play looks far too cheap for the cash it throws off — and the mix of rising…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much would I need to invest in this FTSE 100 dividend gem to aim for £14,754 a year in passive income?

Passive income is the goal for many investors, and this FTSE dividend star highlights the qualities that can turn long‑term…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a SIPP to earn a £667 monthly passive income?

Harvey Jones shows how investors could use the generous tax breaks available on a Self-Invested Personal Pension, or SIPP, to…

Read more »