We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is NOW the time to buy cheap Tesco shares?

Tesco’s share price has fallen sharply in recent weeks. Does this represent an opportunity for investors to grab a bargain?

| More on:
Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Food retail is traditionally one of the most secure places for investors to park their cash during economic downturns. So should I consider buying Tesco (LSE:TSCO) shares for my portfolio today?

The FTSE 100 supermarket has risen almost a fifth in value since the start of 2023. But its share price has slipped 7% in the past fortnight. This is a possible dip-buying opportunity I think is worth exploring.

Should you buy Tesco Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

This means that Tesco shares now trade on a reasonable forward-looking price-to-earnings (P/E) ratio of 12.7 times. By comparison the broader FTSE index carries an average of 14.5 times.

Here’s why I would — and wouldn’t — buy Britain’s biggest retailer for my portfolio today.

The good

One of the company’s biggest weapons is its exceptional delivery operation. The size of its online business means it rakes in more e-revenues than any other grocer. It recorded an astonishing 1.1m online orders in the year to March 2023, far ahead of its nearest rival Sainsbury’s.

The division has exceptional revenues possibilities too as penetration rates in online grocery catch up with the broader e-commerce market. This is why analysts at IGD expect supermarkets’ internet revenues to soar 22.6% between 2022 and 2027, to £5bn.

Tesco continues investing heavily to exploit this huge opportunity to the fullest. Last year it opened two new urban fulfilment centres (in Cambridge and Glasgow) to meet future customer demand. It also rolled out its popular Whoosh fast delivery service to more than 1,000 stores.

The bad

But despite this opportunity the company still faces an enormous fight to grow earnings.

This is because competition is heating up in the UK grocery sector, both in-store and online. The pressure on it to continue slashing prices at the expense of profits will roll on as rivals expand. Yet this still provides no guarantee that it will maintain its market share.

Last year’s results illustrate the tough position Tesco finds itself in. Programmes like its ’Aldi Price Match’ and ‘Clubcard Prices’ schemes pulled its retail margins more than half a percent lower last year, to 3.8%. And so adjusted operating profit dropped 6.9% year on year to £2.6bn.

However, even as prices kept dropping the firm’s market share continued to erode. It dropped to 27.3% in financial 2023, down 39 basis points year on year.

The rapid expansion of budget chain Aldi and Lidl poses a particular threat looking ahead. Lidl this month announced plans to take on 1,500 more staff across its warehouses. It also put in a planning application for a new fulfilment centre in Leeds.

Changes to other grocers’ loyalty schemes also pose a threat to Tesco’s earnings. Its Clubcard money-off programme is a huge attraction to shoppers as value rises in importance. But alterations to J Sainsbury’s Nectar scheme and Morrisons’ new More Card (launched this week) threaten its effectiveness going forwards.

On balance I’m happy to avoid Tesco shares and buy other UK stocks.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why I’m not buying easyJet shares… yet

Airline stocks have taken a beating with rising costs and jet fuel prices surging. Ken Hall has his eye on…

Read more »

Investing Articles

This penny stock is down 85% in 5 years, but UK investors are buying it!

After a few years of this penny stock suffering under economic pressure, I'm seeing growing signs that 2026 might mark…

Read more »

High flying easyJet women bring daughters to work to inspire next generation of women in STEM
Investing Articles

What’s going on with the easyJet share price?

The easyJet share price crashed 33%, then surged 40% in a month. What on earth's going on? And is this…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Here’s how to invest £5,000 in dividend shares to earn a second income

Legal & General's 8% yield could turn a £5,000 investment into £403 of annual passive income. Here's what investors need…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

£1,000 invested in Raspberry Pi shares at the start of 2026 is now worth…

Raspberry Pi shares have surged 177.9% since January. Zaven Boyrazian explains why, and explores whether the Cambridge tech sensation can…

Read more »

Investing Articles

FTSE 100 to surge to 11,668! 2 cheap stocks to buy before the rally

New analyst forecasts suggest an upcoming 13.7% surge for the FTSE 100. Zaven Boyrazian explores two stocks to consider before…

Read more »

Stack of one pound coins falling over
Investing Articles

This 38.5p penny share’s about to surge 159.7% according to 1 broker!

This UK penny share has the ability to more than double by June 2027, says one team of analysts. Zaven…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Forget the State Pension. Here’s how to target real retirement wealth!

The State Pension pays just £12,548 a year. Here's a smarter strategy that could help you build a seven-figure pot…

Read more »