We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are these cheap FTSE 100 shares brilliant bargains or value traps?

Investors have plenty of value stocks to choose from on the FTSE 100. But share pickers need to be careful not to fall into traps when looking for value.

| More on:
Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Buying cheap FTSE 100 stocks can be a great strategy to build wealth. Blue-chip shares that trade below value can rise strongly over the long term and deliver returns way ahead of the broader market.

Yet some companies carry low valuations due to their high-risk profiles, or poor earnings outlooks. These sorts of stocks trade cheaply for good reason.

Should you buy Barclays Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

These particular FTSE shares trade on low price-to-earnings (P/E), or price-to-earnings growth (PEG) multiples. Are they top value stocks, or potential money pits?

Barclays

The Barclays (LSE:BARC) share price sprang higher last week as first-quarter numbers beat forecasts. Thanks to the boost from higher interest rates, pre-tax profits came in at £2.6bn during the period.

With inflationary pressures persisting, it seems the Bank of England could continue hiking rates well into 2023. This is good for banks as it boosts the difference between what they offer savers and what they charge borrowers.

However, those first quarter numbers also revealed an alarming rise in loan impairments. Due to trouble at Barclays’ US cards business, these shot up to £524m from £141m in the same 2022 period. Bad loans were also higher than the £498m recorded in the final three months of last year.

With consumers and businesses feeling the pinch on both sides of the Atlantic I fear that impairment levels could remain a problem for the business. And as interest rates likely fall at some point in the second half, Barclays could struggle to grow earnings.

The steady progress of challenger banks in winning customers — and the huge investment in areas like technology that established banks are making to compete — is another big danger to profits. And this is one threat that looks set to plague Barclays over the long term.

So I’m happy to avoid this FTSE share despite its low P/E ratio of 5.4 times for 2023. Not even the addition of a 5.5% prospective dividend yield is enough to tempt me in.

Entain

Investing in ‘sin stocks’ like gambling companies can also pose big risks to investors. The threat of regulatory action that could hamper their operations and smack earnings is never far away.

For Entain (LSE:ENT), the dangers to its UK business are rising as the government takes steps to change current gambling laws. Proposed amendments, include slapping a 1% levy on industry revenues and capping online slot machine stakes at £2 to £15.

But I feel that the low valuations of some operators more than reflect this danger. Take Entain, which trades off price-to-earnings growth (PEG) ratios of 0.1 and 0.2 for 2023 and 2024 respectively. Any reading below 1 indicates that a stock is undervalued.

It’s my opinion that Entain could deliver explosive profits growth over the next decade. It has strong brands like bwin and Ladbrokes that are enabling it to win business in the fast-growing online market.

These helped the number of active customers rise 19% in the first quarter and hit all-time peaks.

I’m also encouraged by the FTSE 100 firm’s ongoing expansion in key markets like the US. Net gaming revenues (NGRs) at its BetMGM division in the States leapt 76% in the first quarter. This illustrates Entain’s massive growth potential in overseas territories.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy male couple looking at a laptop screen together
Investing Articles

Up 50% with a stunning 6.4% yield! How do Aviva shares do it?

Harvey Jones is hugely impressed by the recent performance of Aviva shares, and examines why the FTSE 100 insurer has…

Read more »

Satellite on planet background
Investing Articles

Down 19% to under £20! Is now exactly the right time for me to capitalise on BAE Systems’ bargain-basement share price?

BAE Systems’ share price has dropped sharply, but a far bigger long term demand cycle is only just beginning. Here’s…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Closing in on £33 and around an all‑time high, is this FTSE 250 favourite seriously mispriced?

With the shares pushing into record territory, I’ve revisited the underlying business, its growth outlook and the valuation picture investors…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 invested in Barclays shares a year ago is now worth…

Barclays shares have quietly delivered a 41% return in just 12 months — and the long term numbers suggest the…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

£9,000 in an ISA? Here’s how to target a £675 passive income with 7% investment trusts

Investment trusts can offer a huge and stable passive income every year. Royston Wild reveals three to consider -- including…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

These 3 shares could deliver a £1,840 second income in an ISA overnight!

With an average dividend yield of 9.2%, these top UK shares could deliver turn a £20,000 ISA into a huge…

Read more »

Wall Street sign in New York City
Investing Articles

Up 5.3%, the Dow Jones lags other US indices in 2026. Here’s why UK income investors should pay attention

Mark Hartley highlights how US indices blur the real market story with tech-driven hype, and why the Dow Jones matters…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£1,000 buys 531 shares in this UK defence and nuclear stock that’s tipped to soar

This UK stock offers growth and income at an attractive valuation. Could it be worth considering for an ISA or…

Read more »