We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Revealed: Warren Buffett’s investing ‘secret sauce’ for finding value stocks

John Maslen uncovers new paths to profit as the world’s most successful investor, Warren Buffett, shares the ‘secret sauce’ of his investment strategy.

| More on:
Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The figures behind the success of Warren Buffett’s investment strategy at Berkshire Hathaway are staggering.

Since 1965, it has delivered annual gains averaging nearly 20%. Investment returns have beaten the S&P 500 for 70% of the time. Overall gains on investments are 3,787,464%. The fund has returned annual growth in 47 of its 58 years – an 81% success rate.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

So what is the secret of Buffett’s success? Luckily, he is more than willing to share the ‘secret sauce’ of Berkshire Hathaway’s amazing returns.

Firstly, it is all about perspective. Buffett says the goal is to “make meaningful investments in businesses with both long-lasting favourable economic characteristics and trustworthy managers”.

When purchasing stocks with long-term business partner Charlie Munger, the focus is long-term business performance.

“That point is crucial. Charlie and I are not stock-pickers; we are business-pickers.”

Warren Buffett

He argues that success has been built on about a dozen truly good decisions and the advantage of long-term investment.

A good investment decision is rewarded with strong, regular dividends and a rising share price as the business grows.

The ‘secret sauce’ of investing

For example, Berkshire Hathaway’s $1.3bn investment in Coca-Cola generated dividends of $75m in 1994. By 2022, annual dividends rose to $704m. Over the same period, the value of Coca-Cola shares rose 1,900% to $25bn.

It was a similar story with American Express. Annual dividends from Berkshire’s $1.3bn share purchase rose 740% between 1995 and 2022, from $41m to $302m. The value of the investment also grew 1,700% to $22bn.

These stratospheric sums are beyond the wildest dreams of individual investors, but the strategy applies whether we have £100 or £1bn to invest.

The secret sauce lies in finding a strong business that is destined for growth.

Warren Buffett says the lesson for investors is that “the weeds wither away in significance as the flowers bloom. Over time, it takes just a few winners to work wonders”.

Building wealth through patient investing

You can see the power of long-term investment in companies such as Diageo (LSE:DGE), one of Berkshire Hathaway’s investments. Over the past 40 years, the share price has risen nearly 6,600%. It has also generated healthy dividend yields averaging around 3%.

Currently, most analysts perceive Diageo as a ‘buy’ because of strong recent performance.

For the half-year to the end of December 2022, net sales were up more than 18% to £9.4bn. Operating profit grew 15.2% to £3.2bn. The interim dividend also increased by 5%.

Without a long-term view, there is a risk of an investor missing future growth. For example, between 2002 and 2003, the Diageo share price fell 30% from £9 to £6. Had I owned shares at the time, it may have prompted me to rush to sell and take a loss. But since then, the share price has soared 500%.

This is where the value of long-term investment lies.

In his letter to investors, Warren Buffett provides a list of insightful quotes from Munger that can guide investing.

Perhaps the most valuable is what inspires long-term investment.

“The world is full of foolish gamblers, and they will not do as well as the patient investor.”

Charlie Munger

American Express is an advertising partner of The Ascent, a Motley Fool company. John Maslen has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Here’s why the Diageo share price is up 10.5% since 1 July

The Diageo share price has outperformed the FTSE 100 this month. But is this yet another false dawn for long-suffering…

Read more »

Warhammer World gathering
Investing Articles

My favourite FTSE 100 stock just got cheaper. Time to consider buying?

Paul Summers checks out the latest set of full-year numbers from this highly-profitable FTSE 100 stock. What's got investors spooked?

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

By mid-2027, £5,000 in this FTSE 250 stock could grow to £8,200, if analysts are right

FTSE 250 stock Raspberry Pi is up almost 50% over the last year. And analysts at Peel Hunt expect the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

By mid-2027, analysts expect Barclays’ share price to hit…

Barclays’ share price has pulled back after the bank’s H1 results. However, analysts expect it to rise over the next…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

I asked ChatGPT which FTSE 250 stock is most sensitive to a stock market crash. It said…

Jon Smith thinks about which companies could be exposed to a stock market crash, but is surprised at one potential…

Read more »

Investing Articles

Here’s how I’m trying to build wealth in my Stocks and Shares ISA over the next 5 years

Ben McPoland highlights an investment in his Stocks and Shares ISA portfolio that he's excited about over the next half-decade…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

I asked ChatGPT where Greggs shares might go next and it said… 

Harvey Jones is in two minds about the outlook for Greggs shares and called in artificial intelligence for its view.…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Up 1,320% in 5 years — now check out the Rolls-Royce share price forecast for August 2027

The Rolls-Royce share price has completely smashed it but the big question is where it goes in future. Harvey Jones…

Read more »