We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I snapped up these cheap shares this week after a 42% fall

Our writer has increased his position in a well-known UK company. Here’s why he thinks he managed to buy truly cheap shares despite recent results.

| More on:
A man with Down's syndrome serves a customer a pint of beer in a pub.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I am always on the lookout for cheap shares I can add to my portfolio. By cheap, I do not simply mean those that have a low price. Rather, I am focused on value.

When buying a share, one is buying a tiny stake in a company. So if its long-term value is likely to be significantly higher than the price one pays for it today, allowing for the cost of tying money up over time, I would see that share as cheap. In a nutshell, that is what is known as the discounted cash flow model of valuation.

Should you buy J D Wetherspoon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Director purchase

One of the shares I already owned in my portfolio was well-known pub chain J D Wetherspoon (LSE: JDW). Its performance has hardly been a reason to pour a celebratory pint lately. Quite the reverse — the shares have lost 42% in value over the past year.

Yet I noticed that the company’s chairman dipped into his own pockets at the start of this month to buy more of its shares when they were trading at £4.57 each.

It was not just pocket change he used. The insider bought 2.6m shares, meaning he spent close to £12m. He now owns over 30m Spoons shares, so I imagine he feels pretty confident about its outlook.

Since then, the shares have moved up by 13% in a matter of weeks. Cheers!

But could there be more to come?

Cheap shares

I think so, which is why I bought more of the shares myself this week.

Looking at the company’s valuation metrics, these may not obviously look like cheap shares. Last year’s post-tax profit was just £19m, meaning that Wetherspoons trades on a price-to-earnings (P/E) ratio of 34. That hardly screams value. On top of that, in the previous couple of years, the company had made heavy losses.

Remember though, I define cheap shares relative to what I think their future earnings potential is. Clearly, Spoons has had a tough few years due to enforced closures of hospitality venues, soaring costs and tightening consumer budgets. The last two remain clear risks. But the direction of travel has been positive. The company is profitable again and I think the earnings could grow.

The current P/E ratio may look high. But in 2019, the chain earned £73m after tax. The current market capitalisation is only around nine times that amount.

I’m buying

That is why I see these as cheap shares.

Over time, I believe Wetherspoons can overcome current difficulties and get back to making money on a grand scale. It has proved in the past that it can do that, has an effective business model, deep experience and a customer proposition that could make it even more popular in economically difficult times.

All of that adds up to a recipe for possible future success, in my view. I think today’s valuation suggests too pessimistic an outlook for this successful business — and have been putting my money where my ale should be!

C Ruane has positions in J D Wetherspoon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Here’s why the Diageo share price is up 10.5% since 1 July

The Diageo share price has outperformed the FTSE 100 this month. But is this yet another false dawn for long-suffering…

Read more »

Warhammer World gathering
Investing Articles

My favourite FTSE 100 stock just got cheaper. Time to consider buying?

Paul Summers checks out the latest set of full-year numbers from this highly-profitable FTSE 100 stock. What's got investors spooked?

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

By mid-2027, £5,000 in this FTSE 250 stock could grow to £8,200, if analysts are right

FTSE 250 stock Raspberry Pi is up almost 50% over the last year. And analysts at Peel Hunt expect the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

By mid-2027, analysts expect Barclays’ share price to hit…

Barclays’ share price has pulled back after the bank’s H1 results. However, analysts expect it to rise over the next…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

I asked ChatGPT which FTSE 250 stock is most sensitive to a stock market crash. It said…

Jon Smith thinks about which companies could be exposed to a stock market crash, but is surprised at one potential…

Read more »

Investing Articles

Here’s how I’m trying to build wealth in my Stocks and Shares ISA over the next 5 years

Ben McPoland highlights an investment in his Stocks and Shares ISA portfolio that he's excited about over the next half-decade…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

I asked ChatGPT where Greggs shares might go next and it said… 

Harvey Jones is in two minds about the outlook for Greggs shares and called in artificial intelligence for its view.…

Read more »

Happy senior couple hugging and enjoying retirement at home
Investing Articles

Up 1,320% in 5 years — now check out the Rolls-Royce share price forecast for August 2027

The Rolls-Royce share price has completely smashed it but the big question is where it goes in future. Harvey Jones…

Read more »