We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

If I’d invested £1,000 in Apple shares 10 years ago, here’s how much I’d have now

Apple shares have fallen 17% over the last 12 months. But the stock has been a great investment over the last decade. So what does Apple’s future look like?

| More on:
Middle-aged black male working at home desk

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Apple (NASDAQ:AAPL) is the largest investment in Warren Buffett’s Berkshire Hathaway stock portfolio. And Apple shares have been a terrific investment over the last decade.

If I’d invested £1,000 in Apple stock 10 years ago and reinvested the dividends I received, I’d have an investment with a market value of £13,555 today. I think this is a significant gain.

Should you buy Apple shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

A lot of that return is due to the value of Apple shares increasing – the company’s earnings per share (EPS) has gone from $1.42 to $6.11. But why has this happened and can it continue?

Revenue and profit

The first reason Apple’s shares are more valuable today is that the company makes more money. This is a result of higher revenues and margins.

Revenue growth at Apple has primarily come from its products division. iPhone sales, in particular, have been growing at just over 8% per year over hte last decade and make up 47% of total revenues.

Despite this, the iPhone only accounts for around 16% of new phone shipments globally. That gives me reason to think there’s still room to grow and Apple’s revenue growth can continue.

Inflation notwithstanding, Apple’s profitability has been helped by improving margins over the last 10 years. This is the result of growth in the company’s higher-margin services division.

A decade ago, services accounted for 9% of revenue. Today, that figure has increased to 21%.

Perennial antitrust issues look to me like the biggest obstacle to this trend continuing. But as long as Apple is allowed to persist with the way it runs its App Store, I’m optimistic on this front, too.

Dividends and buybacks

The other reason Apple’s shares are worth more today is the company has increased its shareholder returns. This has come through dividends and share buybacks.

Apple’s dividend has increased from $0.41 in 2013 to $0.90 today. And with the company’s dividend only accounting for 13% of its free cash flow, I think there’s scope for this to grow further. 

At today’s prices, the dividend yield on Apple stock is only 0.6%, though. Share buybacks have accounted for much more of the company’s shareholder return.

Over the last 10 years, Apple has lowered its share count by 37%. That means each remaining share has a greater claim on the company’s total earnings. 

I expect the pace of share buybacks to decrease in the future. Apple has been using its excess cash to repurchase its shares, and the amount of excess cash on its balance sheet has been decreasing.

Despite this, I still expect the company to be able to repurchase its shares at a significant rate using the cash it generates from its operations.

A stock to buy

Apple shares have been a remarkably good investment for Warren Buffett and the Berkshire Hathaway shareholders. And the future also looks bright to me.

I think the company will grow more slowly going forward as the pace of share buybacks slows. But I expect the business to keep growing and I’m buying the stock for my portfolio.

Stephen Wright has positions in Apple and Berkshire Hathaway. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »