We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is this the best time to buy FTSE 100 shares ever?

Well, is it the best time to buy FTSE 100 shares now? Or have we missed it? Or if we wait, might there be better times just around the corner?

A young Asian woman holding up her index finger

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

We’re all painfully aware that FTSE 100 shares are suffering. The index has fallen by only a modest couple of percent over the past 12 months. But today, it’s still no higher than it was in early 2015.

Looking back at the past decade’s ups and downs, investors face a dilemma. Do we buy now, or do we wait for things to get even worse?

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Warren Buffett

Ace investor Warren Buffett once said: “Every decade or so, dark clouds will fill the economic skies, and they will briefly rain gold. When downpours of that sort occur, it’s imperative that we rush outdoors carrying washtubs, not teaspoons.”

Should we be hoovering up as many shares as we can afford right now? And avoid trying to be too tentative in picking up a few carefully selected ones here and there?

Washtubs overflowing?

That’s the dilemma again. I reckon there are some cracking shares out there on very attractive prices. I think Lloyds Banking Group, for example, looks like a no-brainer buy at close to 40p. But I thought the same back in 2015, at 80p.

Those of us who saw dark clouds and raining gold back in 2015 might have rushed to the stock market with the biggest washtubs we had. But those washtubs are still no fuller today.

John Templeton

One of the world’s most successful fund managers, Sir John Templeton, said: “The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.”

He invested a bundle in 1939 on the eve of World War II. And after an average holding period of four years, his portfolio had soared by 400%. Things might not be quite as dark as that right now, but we do have war in Europe once again.

So are we at a time of maximum pessimism now? I thought we were at one in 2015.

Dividends

Watching share price charts misses one important factor, dividends. For the past 17 years, since 2015, FTSE 100 shares have been returning around 3-4% per year in dividends. When we add that to the lack of share price price progress, we see a different picture.

Even the Lloyds shares I bought at around twice today’s price have been paying me regular dividends. And my investment in Lloyds is at close to breakeven, overall. That’s not what I aim for. But it’s better than the apparent wipeout I see if I look at the headline share price alone.

Best time?

If we wait for the very best time to do something, we’ll often never do it at all. Waiting for darker clouds and heavier golden rain? It might be sunny tomorrow. If it’s dark enough, and I see enough falling gold, that’s all I want.

Will pessimism get worse? Investors might wake up feeling optimistic next week. As long as I see significantly more pessimism than usual, that’s enough for me.

So on that score, yes, I do think now is the best time to invest in FTSE 100 shares ever. Even if there might be still better times in the future. I just wish I had a bigger washtub.

Alan Oscroft has positions in Lloyds Banking Group. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Could now be the time to buy great UK shares at bargain prices?

Some UK shares have been trading exuberantly, with the FTSE 100 hitting hew highs in 2026. Does that mean there…

Read more »

piggy bank, searching with binoculars
Investing Articles

Prediction: this stock could surge 51% in my SIPP and ISA by 2027

Ben McPoland explains why he's bullish on this growth stock in his ISA and SIPP portfolios, despite it falling 25%…

Read more »

Satellite on planet background
Investing Articles

Is SpaceX on my list of shares to buy in July?

SpaceX shares have been falling. But the wait for a return from the business might be longer than the wait…

Read more »

ISA coins
Investing Articles

£10,000 put in a Cash ISA at the start of 2026 is now worth…

We're only halfway through the year, but has a Cash ISA beaten stock market returns so far? Our writer digs…

Read more »

Young woman carrying bottle of Energise Sport to the gym
Investing Articles

Still stubbornly in pennies, will the JD Sports share price hit £1 again?

Christopher Ruane reckons the JD Sports share price looks cheap but it's already been in pennies for many months. What's…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Can an ISA outperform the stock market? Yes – here’s how!

Many investors dream of using their ISA to do better than the market overall. This writer knows it's possible --…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

Dear SpaceX stock fans, mark your calendar for 7 July

SpaceX stock is getting fast-tracked into the world's leading technology index. Should I buy shares of the rocket maker before…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

Here are 2 FTSE shares I’m excited about this July — and 1 I’m avoiding

As we head into the second half of the year, Mark Hartley identifies two undervalued FTSE shares that are flashing…

Read more »