We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s why Saga’s share price has crashed today

Saga’s share price was down 25% at one stage this morning. Edward Sheldon looks at what caused the sharp drop and discusses whether this is a buying opportunity.

| More on:
Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Shares in over-50s insurance and travel group Saga (LSE: SAGA) have taken a big hit today. As I write, Saga’s share price is down roughly 18% on yesterday’s closing price. However, earlier this morning, it was down about 25%.

So what’s going on here? And has this big share price fall presented a buying opportunity for me?

Should you buy Saga Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Why Saga’s share price has tanked

The reason Saga shares are down heavily today is that the company has posted a profit warning.

In its half-year results for the period ended 31 July, Saga said it now expects to generate an underlying pre-tax profit of £20m-£30m this financial year. Previously, it was expecting profit of £35m-£50m.

The company blamed high levels of inflation in its insurance unit (claims inflation of 13%) for the drop in profitability. “Trading conditions in the UK insurance market continue to be challenging,” said chief executive Officer Euan Sutherland. It added it expects the high levels of claims inflation to continue in the near term.

Not all bad news

It’s worth noting that there were some positives in the half-year results. For example, the company returned to profit after posting losses during the pandemic. For the period, underlying profit before tax amounted to £14m versus a loss of £2.8m a year earlier.

Meanwhile, the company said that its cruise segment is doing quite well and on track to achieve its targets for this year and next.

The group also has big plans for the future. “Looking ahead, while we are mindful that the external environment remains challenging, we are confident that Saga is now in a stronger position than it was before the pandemic. We are determined to build Saga into the largest and fastest-growing commercial network for older people in the UK, building a customer lifetime value model and creating long-term value for our investors,” said Sutherland.

However, these positives were ultimately overshadowed by the profit warning. In the current environment, investors have very little tolerance for lower-than-expected guidance.

Are Saga shares worth buying?

So would I buy Saga shares today after the big drop? The answer to that question is no. I think the stock could potentially see a rebound at some point if business conditions get better and profitability improves. After all, it has taken a massive hit recently.

But there are few things that turn me off here. One is the number of profit warnings in recent years – there have been quite a few. I’d want to see Saga put together a decent track record in terms of profitability before investing.

Another issue for me is the debt on the balance sheet. At 31 July, net debt was £721m. That’s high. Having said that, the company does own two new cruise ships that have a combined book value of around £612m, so it does have some protection here.

A third issue is the lack of dividend. If I was to invest in an insurer, I would want regular dividends.

Given these issues, I’m happy to leave Saga shares on my watchlist for now.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

The stock market game you’re actually playing (and why you might be losing)

Our writer recounts a painful experience of making a rash stock market decision based on emotions, not logic – and…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

UK investors are piling into this legendary S&P 500 growth stock while it’s down 50%

This US growth stock fell from $240 to $80 amid AI disruption fears. And investors are now aggressively buying it…

Read more »