We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I grab some Tesco shares below 300p?

I reckon Tesco shares look set to return to their January price above 300p. But before I buy, there’s something missing for me.

| More on:
Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

In January 2016, Tesco (LSE: TSCO) shares were around 140p. But there’s been a long grind higher since then to today’s price around 268p. And over the past year, Tesco is up a little from around 242p.

Yet the stock was higher still in January at just above 300p. Then, of course, the war happened in Ukraine. And Tesco dropped along with just about everything else.

Should you buy Tesco Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

But I reckon there’s a fair chance the supermarket chain could see its share price move well above 300p again. But only if the business keeps delivering incremental annual increases in earnings.

A rising trend in earnings

However, the immediate forecasts are a little discouraging. City analysts reckon earnings are set to ease back by just over 13% in the current trading year to February 2023. But they see a partial rebound the following year of almost 7%. But, as with all forecasts, there’s plenty of potential for them to be wrong.

Tesco’s trading and profits were skewed by the effects of the pandemic. But I’m encouraged to see that multi-year earnings are on a generally rising trend, if I strip out the worst pandemic years.

And that outcome speaks of the success Tesco has being having fending off market-share-grabbing competition such as Aldi and Lidl. It’s clear the threat has been significant because the issue features in Tesco’s financial reports.

In January, with the first-quarter trading update, chief executive Ken Murphy delivered good news. He said the trading environment had been “incredibly challenging” but the business had outperformed the market. And he thinks that happened because of the company’s “material and ongoing investment in Aldi Price Match, Low Everyday Prices and Clubcard Prices”. He reckons such initiatives are “removing the need for customers to shop elsewhere”.

Investing for income

The company isn’t just sitting back and letting the discounters take its business away without a fight. And my guess is Tesco will continue to exist in the UK for many years to come. However, I would not invest in the company’s shares for capital growth because earnings look unlikely to shoot the lights out anytime soon. And profit margins are thin in the industry.

Tesco is far from being a superior business when measured against other operators in different sectors. But it is something of a cash cow as long as it hangs onto its fragile earnings ability. So if I did invest it would be for dividend income.

However, the forward-looking yield is running at just over 4% for the trading year to February 2024. But I’d want a bigger return to compensate me for the risks of owning the shares. And I won’t invest for a yield less than 5%. But that condition is missing from the equation right now.

Therefore, for me, it’s back to waiting. And I’m avoiding Tesco shares for time being, even though they’re below 300p.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

This is the worst FTSE 100 share over 5 years. Should I sell it?

The worst-performing share in the FTSE 100 has lost two-thirds of its value in the past five years. I own…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Microsoft’s share price is storming back and it’s not too late to consider buying

Microsoft’s share price has jumped 20% in the blink of an eye. Edward Sheldon believes it can go higher, however,…

Read more »

British pound data
Investing Articles

What’s your plan for a stock market crash?

The stock market might be flying, but the time to think about a crash is before it happens. Fortunately, it…

Read more »

Investing Articles

Will SpaceX stock explode on entry?

The SpaceX IPO is just days away and excitement about the stock has gone into orbit. Harvey Jones is urging…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

After a 38% fall, are RELX shares still one of the FTSE 100’s best AI stocks?

AI fears have sent RELX shares into a tailspin. Andrew Mackie assesses whether the threat to its data moat is…

Read more »