We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d buy this FTSE 100 share to fight inflation!

Rising inflation is causing panic among investors. Here, this Fool picks out a FTSE 100 share he thinks can help him win as consumer prices rise.

| More on:
A pastel colored growing graph with rising rocket.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

This year has been far from easy for investors. Markets have had the wind taken out of their sails as inflation has spiked globally, including near-10% rates in the UK. As such, I’m on the lookout for a FTSE 100 share with an inflation-beating dividend yield.

Investing during these periods can be difficult. However, by picking up a FTSE 100 constituent with a high yield I’m hoping to get a quality investment that can prevent, to some extent, my stagnant cash from losing value.

Should you buy Persimmon Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

What I’d buy

With this, I’ve got my eye on Persimmon (LSE: PSN) – the highest yielder in the index.

The company is one of the largest housebuilders in the UK. With its headquarters in York, it has nationwide coverage through its regional operations. Persimmon built 14,551 homes last year, with an average selling price of just under £240,000.

The stock has suffered year-to-date. Its share price is down over 30% as building pressures have dampened economic outlooks and investor confidence. The last 12 months have seen the FTSE 100 share fall by 35%.

Why I’d buy

With this said, I’m not giving up on Persimmon just yet. Many stocks have seen their share prices dented this year, so it’s not alone in its struggles.

The major pull is its whopping 12.5% dividend yield, which is considerably better than the FTSE 100 average of 3%-4%. With inflation spiking to a new 40-year high of 9.4% in June for the UK, this also comfortably covers this.

The Bank of England has forecast rates to continue rising as we head toward the tail end of the year. Therefore, the passive income created from this investment seems like a smart way for me to put my cash to work. However, it’s worth noting that these payouts could be cancelled at any time by Persimmon, so there’s always that risk.

I’m also attracted to the stock by its low valuation. With a price-to-earnings ratio of around 7.6, this sits below the ‘value’ benchmark of 10.

I’m also bullish due to demand for homes in the UK. We’ve long faced a housing crisis that has yet to be solved. The government has ambitions to build 300,000 new homes per year, so Persimmon should benefit from this.

The group provided investors with a trading update last month, which revealed a slowdown in new homes delivered, along with revenues, as rising costs of raw materials have squeezed the firm’s margins.

Despite this, the release highlighted that current house price inflation is aiding in offsetting increased costs. And with the average selling price for the group rising 4% year on year, this should hopefully help Persimmon weather the storm.

So, regardless of these headwinds, I’d still buy Persimmon shares today. My main attraction is its meaty dividend yield, which will create a nice passive income stream. And with its low valuation, alongside a positive long-term outlook with increasing housing demand, I’d be happy to open a small position in the FTSE 100 share.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this soaring penny share set for an explosive 2026?

This penny share company has suffered because its business has been through a tough time. But so far this year,…

Read more »