We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How I’d invest for 10 years using the Warren Buffett method

Average stock holding periods are falling alarmingly. It’s as if today’s investors haven’t even heard of Warren Buffett and his long-term approach.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Billionaire investor Warren Buffett, talking about his investing style at Berkshire Hathaway, famously once said: “Our favorite holding period is forever.” He’s also suggested that if we wouldn’t be happy to hold a stock for 10 years, we shouldn’t hold it for even 10 minutes.

But in December 2021, Visual Capitalist reported a big fall in the average holding period for stocks on the New York Stock Exchange. The investigation discovered that the average holding period peaked at eight years back in the 1950s. But by 2020, investors were holding on to their shares for an average period of less than six months.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

There are plenty of reasons why. Technology has made trading easier and cheaper than ever before. And the free flow of news, rumour, gossip, and even fraudulent stock promotion has led to people trading faster than ever before.

Attention span

Investors’ attention spans do seem to be getting shorter and shorter. And I reckon that’s bad news for their long-term returns.

There is, though, an argument that companies don’t last as long as they used to. I can see that growing as a trend, especially when it comes to the increasing number of small high-tech hopefuls that crop up with regularity.

But to me it’s a reason to simply avoid them. If I see a company and I can’t even guess whether it will be in 10 years, not a penny of my money is going anywhere near it. I might miss out on some quick profits. But I reckon I’ll avoid more risks and potential wipeouts.

10 years

Despite changes in technology and in markets, I still believe Buffett‘s 10-year rule is a good one. In fact, I think it might be more important now than it’s ever been. But it is often misunderstood.

If we have to hold our stocks for at least 10 years, what are we supposed to do we do if something goes wrong? I’ve often heard people ask that, when dismissing the idea of holding for 10 years as ideological and impractical.

But the answer is easy. If something goes wrong, sell. Warren Buffett does it all the time. His thing about holding a stock for at least 10 years does not mean regardless of what might happen.

Selling

No, here’s the way I see it. When I investigate a stock with a view to buying, I always ask myself whether it’s one I’d like to hold for a decade. I will only buy if I can answer with an enthusiastic yes. That does not mean I’m not then allowed to sell.

But what it does mean is that I’m a lot less likely to buy shares that I’ll want to sell.

So that’s my key take from the Warren Buffett method when it comes to holding periods. If I see a stock that I think I might want to buy for a couple of years, then sell if it comes good… I’ll turn away.

Holding for the long term reduces costs, it reduces stress, and I’m firmly convinced it reduces risk too.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

£10,000 put in a Cash ISA at the start of 2026 is now worth…

We're only halfway through the year, but has a Cash ISA beaten stock market returns so far? Our writer digs…

Read more »

Young woman carrying bottle of Energise Sport to the gym
Investing Articles

Still stubbornly in pennies, will the JD Sports share price hit £1 again?

Christopher Ruane reckons the JD Sports share price looks cheap but it's already been in pennies for many months. What's…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Can an ISA outperform the stock market? Yes – here’s how!

Many investors dream of using their ISA to do better than the market overall. This writer knows it's possible --…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

Dear SpaceX stock fans, mark your calendar for 7 July

SpaceX stock is getting fast-tracked into the world's leading technology index. Should I buy shares of the rocket maker before…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

Here are 2 FTSE shares I’m excited about this July — and 1 I’m avoiding

As we head into the second half of the year, Mark Hartley identifies two undervalued FTSE shares that are flashing…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

Up 250%! Here’s why I bought HSBC shares over SpaceX stock

Everybody's talking about SpaceX stock but Harvey Jones chose to put his money into a top FTSE 100 company that's…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Newsflash: the Diageo share price just climbed!

Harvey Jones was so surprised to see the Diageo share price heading the right way for once he almost fell…

Read more »

Curtains, happy woman and thinking of future in home, planning and reflection of mindset with view. Window, smile and African girl with vision, ideas and dream for morning inspiration in living room.
Investing Articles

Up 50% in a year! That’s not the only reason I’d consider buying Barclays over Nvidia stock today

Harvey Jones says that Nvidia stock is probably one of the safer ways to play the artificial intelligence revolution. But…

Read more »