We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

1 FTSE 100 stock I’d buy before May (and 1 I’d avoid)

As inflation has consumers tightening their belts, Paul Summers picks out a FTSE 100 retail stock that could perform better than most.

| More on:
Union Jack flag in a castle shaped sandcastle on a beautiful beach in brilliant sunshine

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

While the FTSE 100 is now almost back to where it was at the start of 2022, the same can’t be said for many of its constituents. Today, I’m looking at two examples of stocks that haven’t had the best opening third of the year. One of these I’d be tempted to buy before the end of the month and the other I’ll be steering clear of, for now.

Pandemic winner

Discount chain B&M European Value Retail SA (LSE: BME) was a major winner during the pandemic, thanks to being given “essential” status by UK government.

Should you buy B&M European Value shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I reckon its business model is also ideally suited to a tough economic environment like the one we’re in. With the cost of living charging higher and a recession potentially on the way, people will be looking to grab deals where they can. And B&M sells just the sort of everyday products that people will continue to buy, making it quite defensive.

Of course, snapping up a stock in the run-up to results (31 May) isn’t free of risk. While I do expect trading to have been fairly robust and the outlook to be a lot better than other retailers, the question remains, will this have any real impact on sentiment?

The very recent announcement that billionaire co-owner Simon Arora is to retire next year could also keep the share price — down 18% in 2022 already — under pressure on its own.

FTSE 100 bargain buy

Then again, I think the current valuation of 13 times forecast FY23 earnings takes this into account. And if that wasn’t tempting enough, there’s a predicted 4.2% dividend yield in the offing too.

So long as I diversify some of this risk by investing in other sectors, I think B&M could prove a bargain buy for me at this point.

Fallen star

By sharp contrast, fellow FTSE 100 investment platform Hargreaves Lansdown (LSE: HL) doesn’t appeal. That’s despite the company’s share price tumbling 30% in 2022.

Normally, such a drop in a quality company would have me backing up the truck. After all, Hargreaves has consistently generated great returns on the money it invests in itself. Margins in this line of work are around 50-60%. The current P/E of 20 also looks tempting, given that it’s far below the five-year average of 32. So what’s stopping me?

Well, firms like Hargreaves inevitably suffer when people are feeling the pinch. In times of inflation, the desire/need to reign in spending is there. Less so the inclination to put what’s been saved to work in the stock market.

This might sound myopic. Research consistently shows that equities tend to outperform everything else over the long term. But it’s also completely human. And I suspect this drawback may become fairly evident when the business reveals its latest set of interim numbers on 12 May.

One for the watchlist

There will also come a time when this FTSE 100 stock becomes a brilliant contrarian opportunity. I just don’t think we’re quite there just yet. Although I know no better than anyone else where the share price goes next, I’d prefer to see a few chinks of light before I take the plunge.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended B&M European Value and Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »