We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Do Saga shares offer value at the current price?

Saga’s share price has taken a massive hit recently. Is this a buying opportunity? Edward Sheldon takes a look.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Shares in over-50s insurance and travel company Saga (LSE: SAGA) have continued to trend lower recently. When I last covered the stock, in November, the SAGA share price was near 275p. Today, however, it’s at 253p.

Here, I’m going to look at whether the stock offers value after its recent share price fall. I’ll also discuss whether I’d buy Saga shares for my portfolio today.

Should you buy Saga Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Saga shares look cheap

Looking at the investment case for Saga shares right now, I do see some value on the table. I say this because, with analysts expecting the group to generate earnings per share of 43.7p for the year ending 31 January 2023 (versus a loss of 11.1p the year before), the stock is trading on a forward-looking price-to-earnings (P/E) ratio of just 5.8.

That seems low to me. At that valuation, Saga is being priced as if it’s set to go out of business. I don’t think that’s a likely scenario though. Yes, it does have quite a bit of debt on its books (about £730m at the end of January). However, in its full-year results for the year ended 31 January 2022, the company advised that it had a strong liquidity position with available cash of £187m and a £100m undrawn revolving credit facility. So, it should be able to service its debt in the short term.

Risks to the share price

Having said that, I think it could take some time for Saga’s share price to recover.

One major issue for the group right now is that it doesn’t have much momentum in its travel business. Recently, it advised that its tour bookings for 2022/23 were £132m – about 30% below pre-pandemic levels. It added that the crisis in Ukraine may also reduce travel bookings in the short term. This is not ideal, as the travel side of the business has brought in a decent chunk of the company’s profits in the past.

A second is that regulatory changes are set to reduce its motor and home insurance profits in the near term. Recently, the Financial Conduct Authority (FCA) introduced new rules to stop insurance companies like Saga charging existing customers more than new customers. This is a setback for the group. However, it believes the drop in profitability should reduce over time.

A third issue here is that City analysts are currently reducing their earnings estimates for this financial year and next. Over the last month, the earnings per share forecast for FY2023 has fallen by 2.2p. Downward revisions can put pressure on a company’s share price. So, this broker activity could limit upside here in the near term. It’s worth noting that the company didn’t provide any guidance for earnings this year due to the “continued uncertainty arising from Covid-19.”

Saga: my move now

As for whether I’d buy Saga shares today, the answer to that is no.

I do think the stock looks cheap right now. However, I prefer to invest in businesses that have a little more momentum.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Are we on the brink of a stock market crash – or a boom?

Investors are fixated on the SpaceX IPO, while also worrying about a global stock market crash. Harvey Jones's thoughts are…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

How much do you need in a SIPP to target a £1,520 a month retirement income?

Mark Hartley outlines a strategy to beef up retirement income by making careful investments, and optimising them with the tax…

Read more »

A row of satellite radars at night
Investing Articles

3 possible ways to get a Stocks and Shares ISA into the new space age

Elon Musk's SpaceX IPO is dominating the headlines this week, but what might it mean for UK Stocks and Shares…

Read more »

Renewable energies concept collage
Investing Articles

National Grid shares: is this FTSE 100 dividend stock turning into a growth story?

National Grid shares have long been seen as a defensive play, but as electrification accelerates, Andrew Mackie argues it may…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

BAE shares are falling: opportunity or warning?

Paul Summers takes a closer look at what's going on with BAE shares. Is the recent sell-off actually a wonderful…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

How much passive income can I get from Lloyds shares at £1 each?

Ben McPoland explores how much passive income he would get back from a £1,000 investment in Lloyds stock today. Will…

Read more »

Wall Street sign in New York City
Investing Articles

What do the early stages of a stock market crash look like?

Christopher Ruane isn't peering into a crystal ball trying to time the next stock market crash. He's getting ready now,…

Read more »

Investing Articles

Has this FTSE 100 growth stock become too cheap to ignore?

Andrew Mackie looks at a FTSE 100 growth stock turnaround story after a sharp post-Covid sell-off and years of disappointing…

Read more »