We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I’m buying dirt-cheap FTSE 100 stocks and holding them for the long term

After the recent sell-off, many FTSE 100 stocks are looking far too cheap from a long-term perspective. Here’s what I’m doing now.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The FTSE 100 has been struggling recently, mainly due to the tragic conflict between Ukraine and Russia, and the consequent inflationary pressures. This has led to fears of a full-blown stock market crash, especially if the situation continues to escalate. But with the FTSE 100 down over 6% in the past month, this could be an excellent time to buy quality FTSE 100 stocks on the dip, with the view of holding them for the long term. Here are some examples of my current favourites.

Dividend stocks

In times of turmoil, I often look to boost my passive income, especially as lower share prices often equate to higher yields. Of course, this is provided that the company does not cut its dividend. But to protect myself against this eventuality, I always make sure that any dividend stocks I invest in have large dividend cover.

Should you buy Aviva Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Legal & General (LSE: LGEN) is an excellent example of a FTSE 100 stock that I’m buying right now. Indeed, the insurance company has seen consistent dividend growth, and has recently raised its full-year dividend by 5%, to a figure of 18.45p per share. At its current share price, this equates to a yield of 7%. This is one of the highest out of all FTSE 100 stocks. Further, the company is currently retaining 50% of its earnings to fuel further growth. This ensures that the dividend is sustainable, and there is also a focus on boosting profits.

With a price-to-earnings ratio of around seven, I also feel that the company is far too cheap. This is especially true as the company continues to see profit growth. As such, despite the risks of a stock market crash, which would have a disproportionately large impact on L&G shares due to its large asset management sector, I’m still buying.  

Another FTSE 100 stock with large dividends

Aviva is another insurance company I’m buying. In fact, due to several divestments last year, it expects to return around £4.75bn. This includes a large £1bn share buyback programme and a 40% increase in the dividend this year to around 31.5p per share. This equates to a yield of around 7.5%. Such a high yield indicates that Aviva shares may be too cheap, especially as there is no doubt that it’s currently sustainable. As such, even though a suffering economy would cause great turmoil for Aviva, this is another dirt-cheap FTSE 100 stock I’ll continue to add to my portfolio. 

Buy quality stocks

The recent dip in the FTSE 1oo also offers a great time to buy quality stocks, which have previously been expensive. Diageo (LSE: DGE) is a good example. The drinks giant, with a giant portfolio of 200+ brands, has always outperformed the FTSE 100, yet year-to-date, it’s fallen around 16%. This is partly because the Smirnoff vodka maker has paused exports to both Ukraine and Russia, which will inevitably have an impact on revenues.

It may not be ‘dirt-cheap’ now, but it is cheap and its quality is not in doubt. In the recent half-year results, it announced a 24.7% year-on-year profit rise to £2.7bn. As it continues to expand its portfolio, and grow sales in developing regions, I’m confident it can continue to see steady growth over the next few years. With a historically low price-to-earnings ratio of around 20, I also feel it’s too cheap. This is another stock I’ll continue to add to my portfolio.  

Stuart Blair owns shares in Aviva, Diageo and Legal & General. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »