We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Ocado shares: buy, sell, or hold?

Rupert Hargreaves explains why he thinks Ocado shares are an attractive long-term technology investment in a booming sector.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Ocado (LSE: OCDO) shares were one of the best performing large-cap investments in 2020. However, shares in the retailer have struggled in 2021. Year-to-date, the stock’s fallen around 26%. It’s off nearly 30% over the past 12 months. 

The stock has underperformed even though the underlying business has continued to grow. As such, I’ve been wondering if now’s the right time for me to buy shares in the retailer to take advantage of recent declines. Or if I should continue to sit on the sidelines to see what happens next? 

Should you buy Ocado Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Growth and challenges

The coronavirus pandemic generated a windfall for Ocado. Group revenues jumped by nearly a third in 2020. And it doesn’t look as if this was a one-off. Based on its latest results, revenues increased 21% year-on-year for the three months ending May.  

This puts the company on track to earn around £3bn in revenue for its current financial year. That’s a substantial increase on the £2.3bn reported for fiscal 2020. 

Unfortunately, despite the company’s growth, it’s still losing money. Thanks to heavy investments in technology and capital spending, losses hit £126m in 2020. For the three months to the end of May, losses totalled nearly £39m. It seems to me as if these losses are weighing heavily on Ocado shares. 

This spending’s likely to continue for the foreseeable future. Ocado has some big projects planned. These include developing self-driving delivery vans with US autonomous driving startup Wayve

Only time will tell if these spending initiatives pay off. And it looks to me as if the market’s starting to lose patience with the group. Not only is it still spending heavily, but it’s also facing lawsuits in the US over its technology.

Meanwhile, here in the UK, a series of fires at its automated warehouses have delayed online food orders and ignited some discussion over the safety of its robotic technology. 

The outlook for Ocado shares

Ocado has always been a ‘jam tomorrow’ type business. Over the past decade, the company has continually lost money. Heavy investments in its automated facilities have cost significant sums.

Nevertheless, the company’s now starting to see the results. Even though it’s not earning a profit, Ocado is gaining market share. That’s why I’d look past short-term headwinds and focus on the company’s long-term potential.

The demand for automated fulfilment centres is growing, and Ocado is a leader in the space. It faces some teething problems, but it’s still early days for the technology. Over the next five to 10 years, engineers should be able to iron out the kinks. 

Therefore, I’d buy Ocado shares for my portfolio today as a speculative growth investment. I think the company has tremendous potential, but I’d like to see some profits before building a full position.

Based on this conclusion, if I already held the stock, I’d continue to hold after the recent declines. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »