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Is this the best FTSE 100 dividend stock to buy right now?

I’m searching for the best dividend stocks to buy at this moment. Should this big-paying FTSE 100 dividend stock be on my shopping list?

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Is J Sainsbury (LSE: SBRY) the FTSE 100’s best dividend stock to buy? Well, on paper the supermarket offers plenty of potential for income investors. City analysts think the company will pay an 11.5p per share total dividend in the current fiscal year (to March 2022). This creates a meaty 3.9% dividend yield, comfortably better than the FTSE 100 3.4% average.

In addition, Sainsbury’s is expected to lift the annual dividend to 11.9p in financial 2023, nudging the yield to an even better 4.1%. The icing on the cake is that these projected rewards are covered 1.9 times by anticipated earnings.

Should you buy J Sainsbury Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

This is a whisker away from the safety benchmark of two times. At this level a company is able to pay shareholders the predicted dividend while still investing in the business and not having to dive into its cash reserves.

Low P/E ratios

Sainsbury’s could be considered one of the best value FTSE 100 stocks to buy from an earnings perspective too.

City brokers believe the grocer’s annual earnings will rocket 93% in fiscal 2022. Consequently it trades on an ultra-low forward price-to-earnings growth (PEG) ratio of 0.1. A reminder that any reading below one suggests a stock could be undervalued by the market.

Hand holding pound notes

Reasons to buy Sainsbury’s shares

In theory there’s a lot to like about Sainsbury’s as a dividend stock. While the broader retail sector can suffer when times are tough, food is of course one of those commodities that people cannot do without. This gives the FTSE 100 supermarket excellent earnings stability during economic upturns and downturns, one of the cornerstones of a healthy dividend policy.

There’s other reasons why Sainsbury’s might be considered a great stock to buy. It has one of the best online operations in the business, leaving it well placed to ride the e-commerce boom. There’s also the possibility that the Sainsbury’s share price could soar as takeover action in the UK retail space heats up.

As analysts at Hargreaves Lansdown recently noted: “while [the Morrisons] takeover story might be wrapping up soon, that doesn’t mean we won’t see others”.

A risky FTSE 100 stock

All that being said, I’m not tempted to buy Sainsbury’s right now, not even at today’s price of 300p. In my opinion, its low valuation reflects the spectrum of dangers that cloud its long-term future. The problem of rising competition online and for its physical stores is one. Amazon just opened its first non-food store in the UK in what could be seen as serious competition to Argos. Of course Sainsbury’s faces intense competition in the grocery field, too. There are discounters Aldi and Lidl, as well as established heavyweights like Tesco.

I’m also concerned that profit margins at Sainsbury’s will suffer as costs rise in a post-Brexit environment. Tightened immigration rules threaten to drive labour costs up. And fresh trade barriers mean that it could struggle to keep its shelves filled. All things considered I’d rather buy other, lower-risk FTSE 100 stocks right now.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Royston Wild has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended Hargreaves Lansdown, Morrisons, and Tesco and has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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