We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 of the best FTSE 100 shares to buy in August

Profits are growing at these two FTSE 100 firms. Harshil Patel looks at why he’d buy both this August.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I’m looking at several FTSE 100 shares that seem particularly interesting right now. There seems to be no shortage of companies reporting reassuring results and trading updates.

The relaxing of pandemic restrictions is causing a bounce-back for several companies and industries. Across the retail, leisure, industrial and housing sectors, I’ve noticed many positive updates in recent weeks and months.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

When I’m searching for the best shares to buy, I tend to look for companies that have recently reported such positive figures. After all, quite often, buoyant trading trends can continue for some time. 

Moving in the right direction

For instance, online property portal Rightmove (LSE: RMV) recently highlighted excellent half-year trading. Profits nearly doubled from the same period last year and were up 6% on 2019.

It looks like the pandemic and lockdowns nudged people to move home, or at least look to think about it. Site visits reached 1.4bn, up 56% vs last year.

Rightmove makes a big chunk of its earnings from allowing agencies to advertise properties on its platform. A key operational metric for it is its Average Revenue Per Advertiser. This was up 63% vs last year and up 8% from 2019.

A FTSE 100 technology firm

These are excellent figures, in my opinion. The FTSE 100 technology firm also expects the positive momentum to continue in the second half of the year. It continues to release innovative features on the platform too. These could help cement its position as the platform of choice for home-hunters.

That said, Rightmove operates in a fast-moving industry. Failure to innovate fast enough could reduce its ability to grow. It’s also almost fully reliant on the UK housing market. Any trend shifts could have a material impact on its business.

But overall, I like how it’s going and am keen to buy some shares for my Stocks and Shares ISA this August.

Glass half full

Another FTSE 100 firm that reported rising profits is Diageo (LSE: DGE). It’s seeing strong growth in North America, its largest market. With Covid-19 restrictions relaxing, I’m not surprised the drinks maker is busy. It looks like more social activities are keeping the supermarket drinks aisles busy, as well as bars and restaurants. And that’s keeping Diageo’s taps flowing.

The global drinks giant owns many well-known brands including Johnnie Walker, Baileys and Guinness. The strength of its brands helped Diageo achieve sales growth across all regions in its latest period. Organic net sales grew by 16%. Impressively, it even managed to grow market share.

CEO Ivan Menezes remains “optimistic about the growth prospects”. That said, challenges remain. The company expects some near-term volatility in some of its markets.

Many more bars and clubs have now opened in some countries but not all. Some regions remain a challenge and Covid-19 variants could keep the shadow of uncertainty affecting hospitality-related companies like Diageo.

All things considered, I am optimistic that the strength of its brands can endure such external challenges, however. Diageo is a strong, profitable and cash-generative FTSE 100 firm that I’d consider buying for my long-term shares portfolio.

Harshil Patel has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo and Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »