We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

1 FTSE 100 stock I’d buy and hold forever

On a busy day for companies in the FTSE 100 (INDEXFTSE:UKX), Paul Summers picks out one particular stock he’d buy for the long term.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

On a particularly busy day for stock market announcements, I’m drawn to the latest results from FTSE 100 drinks giant Diageo (LSE: DGE). This is a company I’ve long believed this is one of the best shares to own as we emerge from the coronavirus crisis. In fact, to paraphrase billionaire investor Warren Buffett, it’s easily a stock I’d consider holding “forever”. This morning’s news goes some way to justifying this bullish stance.

FTSE 100 recovery play

Naturally, the near-blanket closure of hospitality venues over the last year was never going to be great news for the company. Indeed, Diageo reported today that Covid-19 “significantly restricted” many of its markets. Beer sales in Europe were especially affected, it said. Then again, I think these hurdles have allowed the company to show just how resilient it is.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Today, the FTSE 100 member announced net sales of £12.7bn for the year ending 30 June. That’s an 8.3% rise on sales at this point in 2020. In fact, it would have been even better if not for the impact of foreign exchange headwinds. Operating profit also jumped 74.6% to £3.7bn.

As an indication of just how well the company had managed the pandemic, Diageo revealed it had managed to hold or grow its share of the off-trade market (drinks not consumed in places like bars and restaurants) in over 85% of its business. Moreover, this growth doesn’t appear confined to just a few tipples. Sales of drinks such as tequila, scotch, white spirits and Baileys were all up.

In terms of geography, North America was particularly buoyant, helped by a rise in the popularity of premium spirits. That’s handy, considering this is Diageo’s largest market. 

Long-term winner

Of course, I’d never buy a stock purely on one set of results. The real test of a company’s quality is its ability to grow my money over the long term. On this front, Diageo would score very well. Today, it announced it had delivered annualised returns of 13% for shareholders over the last decade. 

I think this performance will continue, especially as its bumper £3bn in free cash flow should allow it to remain an ultra-reliable dividend payer. 

Today, the company announced a total payout of 72.55p a pop — an increase of 4% on that returned in 2020. This gives Diageo a trailing yield of 2.1%. Now, that’s far below what I can get elsewhere in the FTSE 100. However, higher yields usually involve more risk, such as owning stakes of companies in far more cyclical markets.

So, if I were looking to generate a reliable dividend stream that I could ‘set and forget’, Diageo would arguably be the better buy.

Buy and hold

Diageo’s shares are trading flat this morning, suggesting that much of today’s news was already priced in. At 27 times forecast earnings before markets opened, the stock certainly isn’t cheap.

Nor is the firm immune from setbacks. Indeed, CEO Ivan Menezes reflected that the blue-chip still expected “near-term volatility in some markets.” And while Covid-19 infection levels seem to be mercifully reducing here, there’s no guarantee rising cases elsewhere in the world won’t impact trading for the rest of 2021 and beyond. 

Notwithstanding this risk, today’s numbers from the FTSE 100 stock, supported by its historical performance, suggest to me this should still be a great long-term hold. 

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
US Stock

I asked ChatGPT where the SpaceX share price will be at the end of 2026. It said…

Jon Smith decides to get another opinion on the direction of travel for the SpaceX share price, and ChatGPT is…

Read more »

Investing Articles

Are Scottish Mortgage shares an unmissable buy after the SpaceX stock crash?

Harvey Jones wonders whether investors have been given an opportunity to buy Scottish Mortgage shares at a decent price, as…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

By mid-2027, analysts expect the BT share price to hit…

After surging to 240p in the first half of 2026, the BT share price has slumped below 200p. Will it…

Read more »

Space satellite orbiting the earth.
Investing Articles

Down 49% and 57%, is it time to buy SpaceX and Rocket Lab for my ISA?

Space stocks have taken a huge hit in the last month or so and Edward Sheldon's wondering if it’s time…

Read more »

White female supervisor working at an oil rig
Growth Shares

Oil back at $100 is great news for this FTSE 100 stock

Jon Smith explains why the move higher for oil over the past couple of weeks can act as a benefit…

Read more »

many happy international football fans watching tv
Investing Articles

By July 2027, the JD Sports share price could go from 88p to…

The JD Sports share price has been sprinting lower for years now. What could spark a turnaround in this dirt-cheap…

Read more »

Jumbo jet preparing to take off on a runway at sunset
Investing Articles

Rolls-Royce vs SpaceX: which aerospace giant is dominating the stock market in 2026?

SpaceX may be dominating headlines for now, but is it a better long-term option than one of the UK stock…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Lloyds shares seem unstoppable — but what do investors need to watch out for?

Lloyds' shares seem to be on an unstoppable march back to their former glory. But what do investors need to…

Read more »