We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I’m looking to buy undervalued shares. Here’s where I’d start

Buying undervalued shares can be a successful long-term investment strategy, if you have the patience for it. Here’s how I’d go about it.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Everybody loves a bargain, and every investor loves undervalued shares. It’s the dream scenario. I pick up a stock that the market has overlooked, and reap the rewards when the market catches onto its potential.

When hunting for undervalued shares, private investors have one big advantage over the professionals. Nobody is judging our performance. We don’t have to publish regular reports, justifying our investment decisions. Or explain why we have underperformed the market.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

That means we can afford to be more patient, and buy stocks that could take some time to recover. Then hang on until they do.

Cheap doesn’t mean cheerful

Buying undervalued shares does not mean buying cheap shares. All too often, stocks are cheap for a good reason. Investing in undervalued shares means buying high-quality companies at prices that do not reflect their long-term growth potential.

It may be an unloved business, or a business in an unloved sector. Last year, for example, the banking sector was out of favour as pandemic lockdowns hit revenues and profits. Now it’s in demand, as investors position for the recovery. Lloyds Banking Group is up 65% in just six months, Barclays is up 85%. These shares don’t look so undervalued now.

In theory, buying undervalued shares offers a wide margin of safety. Not always in practice, though. Some might say cinema chain Cineworld Group was undervalued last year. But I don’t think it was. Its rock bottom valuation reflected the existential threat it faced from the pandemic and streaming services. Anybody who bought it had to accept they could lose all their money.

I didn’t buy it but others spotted a great value opportunity, and have been rewarded. Cineworld is up an incredible 269% in six months. As you can see, what qualifies as an undervalued share is very much a matter of opinion. We only know for sure with hindsight.

I like buying undervalued shares

I considered FTSE 100 insurer Legal & General Group to be undervalued for several years, but the market disagreed. When I last reviewed it in January, it was trading at just 8.22 times earnings and yielding 7%. Now it is finally coming good, up 53% in six months. I had to be patient, though. Again, this share doesn’t look so undervalued now, trading at 13.44 times earnings.

When seeking out undervalued shares, I like to read annual accounts to find out the firm’s financial strength and management strategy. I weigh the short-term challenges against the long-term investment opportunity. Figures such as the price/earnings ratio come in handy.

Investors in undervalued shares should look to build a balanced, diverse portfolio. Some stocks may never recover their lost potential. Others will, but will take their time about it. With luck, one or two will fly. Spreading my risk soothes my nerves while I wait for my strategy to come good. In this case, patience is the ultimate virtue.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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