We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 reasons this penny stock can rally now. But would I buy?

This penny stock’s price reached multi-year highs last year only to crash. Here are four reasons it can be back in 2021 – but is that reason to buy?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Equipment rental company HSS Hire (LSE: HSS) had a disappointing start to 2021. After reaching multi-year highs in mid-2020, this penny stock had crashed to sub-10p levels by year end. 

But I think things may be starting to change, which probably explains why HSS Hire’s share price has started inching up.

Should you buy ProService Building Services Marketplace Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Here are three positives I see:

#1. Construction is resilient

The construction industry is in a resilient place. Last week, the UK’s economic growth numbers for January showed that construction was the only sector to grow as the country entered the third lockdown. It grew by 0.9% from the month before, while the UK economy, in contrast, shrank by 2.9%. 

I think this bodes well for HSS Hire, which is closely linked to construction. Incidentally, the company’s share price has spiked since the number was released, which I think may not be a coincidence. 

#2. Policy push

The future looks bright too. Policy makers are clearly doing their bit. The UK budget for 2021, released earlier in the month, saw an extension of the stamp duty waiver. Easier availability of loans with 5% deposit is also a positive policy measure for real estate, which is already on fire.

According to the FTSE 100 real estate e-marketplace Rightmove, the gap between property demand and supply right now is the biggest it has been in 10 years. Considering the link between property and construction, I think there could be beneficial ripple effects on the sector, another plus for HSS Hire. 

#3. Pivoting penny stock

While last year has been pretty bad for HSS hire, I like that it has accelerated its digital strategy. Because of this, 30% of its new contracts were raised through digital channels for the half-year ending 27 June 2020. 

I think this is an important development not just because it gives a better shot at growth during the long-drawn-out pandemic but also because digital will increasingly be the way business is done in the future

The downside for HSS Hire

While these developments give HSS Hire a chance to get out of its current funk (its revenue fell for the half-year and it reported a net loss), I think it is essential to look at its performance in earlier years too. 

The company has reported a loss in four of the last five years, including the half-year numbers for last year. The fact that it had showed a small profit in 2019 makes me hopeful that it can make a comeback, but very cautiously so. 

Also, its debt is high. Its debt leverage, which is net debt divided by pre-tax earnings, is at 2.9 times, almost unmoved from 2019. HSS Hire aims to bring it down to 2.5 times.

Because of this, it has decided not to pay a dividend, which for now also makes the stock less attractive. 

The upshot

Clearly, in terms of financials, HSS Hire has much to sort out. While positives are piling up for it, I am not yet convinced of its long-term prospects.

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »