We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Card Factory’s share price has soared. Should I buy this stock now?

The Card Factory share price has soared around 80% over the last month. Edward Sheldon takes a look at the investment case.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

One UK stock that’s hot right now is Card Factory (LSE: CARD). Over the last month, its share price has risen about 80%. However, over the last year, it’s still down about 15%.

Is this a stock I should consider for my own portfolio? Let’s take a look at the investment case.

Should you buy Card Factory Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Card Factory: growth prospects

The first thing I always look at when analysing a stock is its long-term growth prospects. I like companies that have the potential to grow much larger over time.

Looking at Card Factory, I’ve some concerns about the long-term growth potential. The company says the UK greeting card market size is set to be stable at £1.3bn through to 2024. However, it also says the UK card market has seen a long-term trend of mild volume decline (between 1% and 2% per annum). Where’s the long-term growth going to come from here if the industry is struggling?

To be fair to Card Factory, the company did have a solid growth track record prior to Covid-19. Between FY2015 and FY2020, revenue grew from £353m to £452m. However, sales took a big hit last year due to the pandemic. Analysts expect revenue of £302m for the year ended 31 January 2021.

Financials

Digging deeper into the financials, there are things I like and things I don’t like about Card Factory.

One positive is the company’s been quite profitable in the past. Between FY2015 and FY2020, return on capital employed (ROCE) averaged 18.2%. That’s impressive.

The company also had a nice dividend track record prior to Covid-19. Between FY2015 and FY2019, it raised its dividend from 6.8p to 9.3p. The board decided not to pay a final dividend for FY2020, due to Covid-19 disruptions.

What concerns me, however, is the balance sheet and liquidity. The balance sheet looks weak, in my view. Not only was long-term debt significantly higher than equity at 31 July 2020 (£279m vs £204m) but there was also a huge chunk of goodwill (£314m) on the books.

Meanwhile, on 14 January, Card Factory issued a statement saying it expects to breach the terms of its loans. Since then, it’s advised that its banks have provided waivers in respect of anticipated covenant breaches through to 31 March. It’s also advised it’s working on a plan to refinance the company.

My colleague Roland Head believes this most likely means a share placing is on the way. I think he’s right. Therefore, the risk of buying Card Factory now is that the shares could get heavily diluted in a discounted fundraising.

Given that we don’t have any details about a potential fundraising right now, it’s impossible to really work out an accurate valuation for Card Factory.

My view on Card Factory shares

Weighing everything up, this isn’t a stock for me. I can’t see where the long-term growth is going to come from and it’s hard to put a valuation on the stock right now.

All things considered, I think there are much better UK shares I could buy for my portfolio today.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Card Factory. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Person holding magnifying glass over important document, reading the small print
Investing Articles

Takeover talk! But how much is a £10,000 investment in easyJet shares 5 years ago worth today?

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Up 41% in 12 months are Barclays shares still worth buying?

Andrew Mackie explores Barclays shares and argues the market may still be valuing the bank using an outdated playbook, despite…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

Why are ITM Power shares 69% off?

ITM Power shares are among the hottest UK stocks of 2026. So how come the share price is still down…

Read more »

Close-up of British bank notes
Investing Articles

As British American Tobacco shares dip, is this a hot buying opportunity?

Are British American Tobacco shares on their way to completing another decade of dividend growth? Let's check out this latest…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

I’m targeting a yearly income of £6,898 from £20,000 in this FTSE heavyweight!

This FTSE dividend play looks far too cheap for the cash it throws off — and the mix of rising…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much would I need to invest in this FTSE 100 dividend gem to aim for £14,754 a year in passive income?

Passive income is the goal for many investors, and this FTSE dividend star highlights the qualities that can turn long‑term…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a SIPP to earn a £667 monthly passive income?

Harvey Jones shows how investors could use the generous tax breaks available on a Self-Invested Personal Pension, or SIPP, to…

Read more »

Happy male couple looking at a laptop screen together
Investing Articles

Up 50% with a stunning 6.4% yield! How do Aviva shares do it?

Harvey Jones is hugely impressed by the recent performance of Aviva shares, and examines why the FTSE 100 insurer has…

Read more »