We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

This FTSE 100 hero’s shares just keep getting cheaper. I’d happily buy them today!

Shares in this FTSE 100 champion have slumped since October. But it’s a world-leading business whose stock I’d be delighted to buy and hold today.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

As a value investor and income-seeker, I’m always searching for quality companies with weakening share prices. That’s because the daily movements of the stock market are often uncorrelated with underlying company performances. As Benjamin Graham remarked and Warren Buffett repeated: “In the short run, the market is a voting machine, but in the long run, it is a weighing machine.” Even shares in FTSE 100 heavyweights can get pushed around by the public’s voting machine until the weighing machine eventually gains the upper hand.

A FTSE 100 hero

My investing decisions are also shaped by another Warren Buffett quote. The Oracle of Omaha advised: “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” That’s why I’m drawn to shares in the great blue-chip businesses of the FTSE 100.

Should you buy Unilever shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

My latest FTSE 100 ‘hero share’ is (I think) safe, boring, and has delivered market-beating returns to its shareholders for decades. This quality company is Anglo-Dutch business Unilever (LSE: ULVR). For patient and long-term investors, owning shares in this global leader in FMCG (fast-moving consumer goods) has been highly rewarding. Unilever is a maestro at selling us brands that fill up our kitchen and bathroom cupboards. Well-known Unilever brands include Domestos bleach, Dove soap, Lipton tea, Lynx and Sure deodorants, Ben & Jerry’s ice cream, and Persil laundry detergent.

During 2020’s global lockdowns and restrictions, Unilever enjoyed a sales boost, particularly in hygiene & cleansing and at-home foods. Yet its shares have completely missed the FTSE 100’s relief rally since news of effective Covid-19 vaccines broke in November. At their 2020 high, Unilever shares peaked at 4,944p on 14 October. Today, they trade at 4,425p, down 519p from this high. That’s a fall of over a tenth (10.5%) in just over three months, for no good reason I can discern.

A quality stock at a 10% discount

At 4,425p a share, Unilever is valued at £117.1bn, making it #1 in the FTSE 100 by size. What’s more, this company’s excellent management rarely puts a foot wrong, driving the group to grow and thrive. Next month, I’m expecting this business to release an excellent set of 2020 results, building on three good quarters earlier. Yet shares in this global giant are by no means expensive. Also, they offer an attractive cash dividend to income-seeking investors like me.

At 4,425p, this stock trades on a price-to-earnings ratio of 22.4 and an earnings yield of 4.5%. That’s not cheap for a FTSE 100 stock, but I feel it’s worth paying extra for class. Furthermore, Unilever’s current dividend yield of 3.3% is a tenth higher than the FTSE 100’s 3%. Even better, Unilever has never cut its dividend for the past 38 years. Indeed, it has grown at an average rate of 8% a year since 1982. Thus, on average, Unilever’s dividend has doubled every nine years for nearly four decades. That’s a fantastic performance and one that stands out among large-cap stocks.

Of course, Unilever’s growth could slow or even reverse, which could affect its ability to pay dividends. This might also negatively impact on its share price. But I’m prepared to take that risk.

Yesterday, I wrote about a new income portfolio that I’m planning. My aim is to generate an extra £12,000 a year in passive income from share dividends. I aim to include Unilever in this portfolio, ideally inside my ISA.

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

UK investors are piling into this legendary S&P 500 growth stock while it’s down 50%

This US growth stock fell from $240 to $80 amid AI disruption fears. And investors are now aggressively buying it…

Read more »

Abstract 3d arrows with rocket
Investing Articles

£19,469 invested in BAE Systems shares 6 months ago is now worth…

BAE Systems shares have been charging higher of late. Is now the time to consider buying or is this top…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Analysts think this growth share could rally a further 26% in the next year

Jon Smith talks through a growth share that's up 20% in the past month and could keep going based on…

Read more »