We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Does the Saga share price make the company a bargain?

City analysts have pencilled in a three-figure-percentage rebound in earnings for the next trading year to January 2022. But should I buy the shares?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

City analysts have been optimistic about the potential for Saga’s (LSE: SAGA) business to recover. They’d pencilled in a generous three-figure-percentage rebound in earnings for the next trading year to January 2022. But today, the travel and insurance provider released a trading update and the share price dipped lower.

Saga has insurance operations that are ticking over nicely and a travel business that has been suspended because of Covid-19. The company said today the retail insurance broking business performed well in the six-month period from 1 August 2020. And that applied to all the categories of Motor, Home and Private medical insurance. Meanwhile, in a rare positive delivered by the pandemic, there were “significantly” fewer motor claims because customers haven’t been using their vehicles as much as usual. So for those reasons, I can see why the share price had risen across the first three weeks of January.

Should you buy Saga Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Saga’s cash-burn

The firm has been focusing on customer retention and controlling costs in the travel business. But the business has been burning more than £6m of cash each month through the second half of the current trading year. That’s a horrendous outflow and contributed to net debt rising by £139m since 31 July 2020 to £785m. And that’s despite the company raising extra capital last September.

However, as well as burning cash, Saga took delivery of a new cruise ship in the period and that pushed the net debt figure much higher. So, the pandemic wasn’t entirely responsible for the firm’s escalating borrowings. Nevertheless, high debts are one of the big problems with the company, as I see it. And it’s one of the main items I’d monitor if I were tempted to buy some of the shares.

Looking ahead, Saga is determined to pursue its recovery strategy. And that includes aiming to strengthen the brand, improve the focus on customers and getting the insurance and travel businesses back to sustainable growth. The pandemic is ongoing, of course, but the directors “remain confident” they can “unlock the potential” of Saga.

The valuation 

Meanwhile, with the share price near 267p, the valuation looks well up with events to me. And that’s even after accounting for the anticipated surge in profits in the next trading year. Although the forward-looking price-to-earnings rating is in single-digits, factoring in the big debt load produces a higher multiple. Although Saga does have a low-looking price-to-book ratio because of the cruise ships it owns.

However, to me, the valuation already accounts for a lot going right for the overall business in the future, such as earnings growth, stronger cash inflow and debt-reduction. So, I reckon the Covid-recovery trade in the stock has probably already happened. And investors will likely now be looking to invest in Saga for the longer-term growth potential of the business.

But I believe there are better opportunities available on the London stock market right now. So, I’m not prepared to risk my hard-earned on Saga shares for the time being, although I wish the company, its shareholders and the well-loved brands well for the future.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

photo of Union Jack flags bunting in local street party
Investing Articles

Here’s what £20,000 invested in the FTSE 100 in July 2025 is worth today…

Harvey Jones flags up just how well the FTSE 100 has done over the last year, and picks out a…

Read more »

Investing Articles

Could the BAE Systems share price really hit £26 in July 2027? Here’s what the experts say…

The BAE Systems share price stands at around £19 today but there are some really upbeat broker forecasts out there.…

Read more »

Investing Articles

£2,000 invested in penny stock Hardide at the start of 2026 is now worth…

Penny stock Hardide has generated blockbuster returns for investors in 2026. The big question is – does it have further…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Legal & General vs Investec: which is the best stock for second income?

Jon Smith talks about two of the top FTSE 100 dividend shares, ranked by yield, and weighs up which could…

Read more »

UK supporters with flag
Investing Articles

Great news for Rolls-Royce shareholders this week!

Rolls-Royce shares have jumped back above 1,400p this week. What has driven the FTSE 100 stock higher? And can it…

Read more »

Tree lined "tunnel" in the English countryside of West Sussex in autumn
Investing Articles

Here’s 1 FTSE 100 stock I’ll happily hold for decades

Identifying stocks I’d be comfortable holding for 10-20 years can be a daunting task, but the FTSE 100 has many…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

By mid-2027, analysts expect $2,913 in Micron stock to be worth

Could investing in Micron stock today be like investing in Nvidia three years ago when it was trading at significantly…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in SpaceX stock after the IPO is now worth…

To the surprise of many, SpaceX stock has fallen below its IPO price of $135 meaning that those who bought…

Read more »