We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Stock market rally: 4 UK shares I might buy in my Stocks and Shares ISA for 2021

Looking to get rich in 2021? Here are four top-quality UK shares I think could soar next year and deliver excellent long-term returns.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It’s that time when stock pickers start thinking of what to buy for the upcoming year. There are plenty of UK shares that are on my own Stocks and Shares ISA watchlist for 2021. Even if the economic outlook remains cloudy I plan to continue building my shares portfolio with a view to making large long-term gains.

4 UK shares on my ISA radar

Let’s say you’re confident that the global economy will roar back into life in 2021. Which UK shares could rocket in value as confidence flows back into financial markets? Here are four top stocks I think could soar during a new bull market:

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

#1: St James’s Place

Further signs that the global economy is climbing off its knees should continue to boost investor confidence. And this stands to boost business activity at investment specialists like St James’s Place in 2021. I wouldn’t just buy this particular UK share on the basis of its strong client inflows next year though. Favourable demographic trends like a rapidly-ageing population, allied with the rising complexity of the personal finance market, means that demand for St James’s Place’s services should rise strongly over the long term.

#2: ASOS

There’s a number of reasons I reckon fashion retailer ASOS is a perfect pick for 2021. A successful Covid-19 vaccine means that Britons will be getting out and about again for work and pleasure. And this particular retailer sells clothing across all price points — as well as a broad range of designer labels — to make the most of this opportunity. What’s more, as one of the country’s most popular e-commerce retailers, ASOS is in great shape to exploit the Internet shopping explosion to the max.

Man using credit card to pay online

#3: PRS REIT

In recent days I’ve explained why buying PRS REIT is a better idea than investing in buy-to-let. The quick version is that returns from UK shares like this can be higher while these sorts of investments are significantly more hassle free. Latest updates from PRS REIT underlined why I’m a fan of this particular stock too. The business is accelerating construction of its homes to capitalise on the rental boom. And it recently put up its 3,000th home. It hopes to have 5,200 properties on its portfolio by the end of 2021.

#4: AO World

Sales of all sorts of consumer goods would rise quickly at the early stage of the economic recovery.  This includes sellers of big-ticket goods like electricals retailer AO World. This particular retail giant has an extra ace up its sleeve, though. Like ASOS, its online-only model means that it has the systems and the structure in place to ride the rocketing e-commerce segment to the max. In fact, the online shopping boom makes AO World a great play not just on 2021 but for the long term.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »