We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I believe these Warren Buffett tips could help me build a million pound ISA

Warren Buffett has built up a net worth of $80bn by investing in stocks. Edward Sheldon believes his tips can help him build his own fortune.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Warren Buffett is the greatest investor of all time. Over the years, he’s built up a net worth of around $80bn by investing in stocks.

I believe Buffett’s investment tips could help me build a fortune from stocks too. I think the three tips below could, over time, help me build an ISA worth a million pounds or more.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Buffett tip #1

Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily understandable business whose earnings are virtually certain to be materially higher five, 10, and 20 years from now.”

This is a brilliant Buffett quote. What he’s saying is that investing doesn’t need to be complicated. If I simply invest in companies guaranteed to be much bigger in the future than they are today, I’ll probably do pretty well from my investments over time.

I’ve been following this tip from Buffett in recent years and it’s worked well for me, so far. I’ve built up decent-sized positions in tech powerhouses such as Apple, Alphabet, and Microsoft, because I’m convinced in 10 years’ time, these companies will be much bigger than they are today.

close-up photo of investor Warren Buffett

Tip # 2

The primary test of managerial economic performance is the achievement of a high earnings rate on equity capital employed and not the achievement of consistent gains in earnings per share.”

This quote from Buffett – which you don’t see every day – is an extremely powerful tip. It’s one of the secrets to his investment success. What he’s saying here is that when analysing a stock, it’s more important to focus on return on capital employed (profitability) than earnings per share growth. Companies with a high ROCE are very profitable and tend to grow much larger over time.

Buffett’s been talking about the importance of ROCE since the 1970s. Yet, for some reason, few investors have listened. One investor who has followed this Buffett tip is Fundsmith manager Terry Smith. And look at his returns over the last decade. 

I’m focusing my own portfolio on companies that have a high ROCE. Unilever, Mastercard, and Softcat are some examples of high-ROCE stocks I own. I believe this investment strategy should help me build a million pound portfolio, over time.

Tip #3

I will tell you how to become rich. Be fearful when others are greedy. Be greedy when others are fearful.

Finally, I have to include this tip from Buffett. What he’s saying here is that the best time to buy stocks is when others are panicking.

This year, we’ve seen investors panic on a number of occasions. In February and March, investor fear levels were off the charts. When panic’s been high, I’ve taken the opportunity to invest in top businesses at great prices. And it’s worked wonders.

For example, in March, I bought shares in ASOS for 1,100p per share. They’re now at 4,800p. Also in March, I bought shares in PayPal for $90 per share. They’re now at $194.

If I can keep buying great Buffett-style businesses at bargain prices, it won’t take me long to build up a million. If I continue to invest £10k-£20k per year into my ISA and earn 10% per year from Buffett-style stocks, I should hit a million in just 15-20 years.

Edward Sheldon owns shares in Apple, Microsoft, Alphabet, PayPal, ASOS, Unilever, Softcat and Mastercard and has a position in Fundsmith. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Alphabet (C shares), Apple, Mastercard, Microsoft, and PayPal Holdings. The Motley Fool UK has recommended ASOS, Softcat, and Unilever and recommends the following options: long January 2021 $85 calls on Microsoft, short January 2021 $115 calls on Microsoft, and long January 2022 $75 calls on PayPal Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman with tablet, waiting at the train station platform
Investing Articles

A quality FTSE 100 dividend share to buy to lock down a passive income?

Looking to make a passive income in uncertain times? Consider this FTSE 100 dividend share with 33 years of payout…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

How have Legal & General shares become a dividend powerhouse? 5 reasons why!

Legal & General shares have carried an average dividend yield above 8% since 2015! What makes them so great? And…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

2 FTSE 100 bargain stocks to buy in June?

Searching for the best value stocks to buy? Royston Wild reveals two trading on rock-bottom valuations -- including a popular…

Read more »

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »