We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s exactly what I’d do about Dunelm shares right now, and why 

Dunelm operates in a resilient sector and is trading well. On top of that, the long-term growth story remains intact. Would I buy, sell or hold the stock?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Just over three years ago I thought homewares retailer Dunelm (LSE: DNLM) looked like a good-value share. Back then, falling sales and negative investor sentiment had pushed the valuation down. The forward-looking earnings multiple was as low as 12 and the dividend yield ran above 4%.

Dunelm shares looked cheap

But there was evidence back in July 2017 that a long run of declining store sales had been broken with a modest quarterly increase. On top of that, Dunelm was making good progress driving internet-based sales. I said back then: E-sales looks like an emerging growth business cradled within the stable, cash-generating bosom of the old business.”

Should you buy Dunelm Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

To me, the fair valuation married with the potential growth from online sales and I thought the business could thrive to “potentially serve investors well from here”. And it did. Overall revenue, earnings, margins and operating cash flow have all marched higher over the three years since. Although there has been a down-blip due to the pandemic.

And shareholders have benefitted well from the recovery and growth in trade. In the summer of three years ago, the share price stood near 632p. Today, after a mighty surge up from the coronavirus low, the stock changes hands for around 1,426p. And that’s just above the pre-coronavirus high set in February.

Dunelm’s business has been trading and growing nicely, and the stock has advanced, as hoped. But now we have a problem: the valuation has moved from ‘fair’ to ‘stretched’. Indeed, the forward-looking earnings multiple for the current trading year to June 2021 is just above 28. And the anticipated dividend yield is as low as 2.3%. Both those measures are far removed from the attractive numbers of three years ago.

The dividend is toast, but current trading is strong

Meanwhile, the directors announced in today’s full-year results report that they’ve cancelled the full-year dividend. Indeed, Covid-19 has affected the business and both sales and earnings were lower in the period. The move to axe the dividend is part of a “prudent financial approach” aimed at retaining maximum financial liquidity ahead of winter peak trading. The outlook is “highly uncertain” the company said.

However, the directors expect the next interim dividend will go through as normal assuming no further material impact from Covid-19”.  Indeed, there are some big positives in today’s report. For example, online home delivery sales grew by almost 106% in the fourth quarter. And “strong” recent trading has delivered year-on-year sales growth of 59% in July and 24% in August. The directors put this down to pent-up demand and the timing of the company’s summer sale in a resilient homewares market.

Indeed, for the first two months of the current trading year, store footfall has been “positive” and digital sales were 31% of total sales. Online home delivery sales shot up by around 130% compared to the prior year, which I reckon reflects changing consumer habits in the coronavirus crisis.

Dunelm is trading and adapting well in a resilient sector. And the underlying growth story remains intact. However, investor support has been enthusiastic and I reckon the share price is well up with events. If I’d been holding Dunelm shares for the past three years I’d take some profits now. And I’d watch from the sidelines rather than entering a new position in the shares.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

By mid-2027, analysts expect $2,913 in Micron stock to be worth

Could investing in Micron stock today be like investing in Nvidia three years ago when it was trading at significantly…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in SpaceX stock after the IPO is now worth…

To the surprise of many, SpaceX stock has fallen below its IPO price of $135 meaning that those who bought…

Read more »

A row of satellite radars at night
Investing Articles

Are BT shares a buy ahead of tomorrow’s Q1 trading update?

Mark Hartley weighs up the investment case for BT shares before its latest update. Will the group surprise investors with…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing For Beginners

£2k in this UK stock a year ago would now be worth £7,320

Jon Smith marvels at the performance of a UK stock, but explains why the current momentum means it might not…

Read more »

ISA coins
Investing Articles

How much could £20k invested in a Stocks and Shares ISA grow over time?

Mark Hartley explores the tax-free growth potential of a Stocks and Shares ISA to demonstrate what a £20k investment could…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

If you’d put £10k in the FTSE 250 when Keir Starmer became PM, you’d have this now…

Starmer's gone and we have the fifth PM in just four years. But what happened to the FTSE 250 index…

Read more »

Investing Articles

Here’s why Babcock and BAE Systems shares got a Burnham boost today

New PM Andy Burnham has announced his cabinet and defence stocks are rising. But where have I got my money:…

Read more »

Investing Articles

3 under-the-radar UK growth shares that are quietly beating the S&P 500 in 2026

Our writer highlights three British growth shares that have made spectacular gains this year, while everyone was distracted by AI…

Read more »