We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Stock market crash: 3 cheap shares I’d buy in September to make a million

The 2020 stock market crash shows no sign of ending yet. I’d boost my millionaire hopes by buying these three shares today.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The continuing 2020 stock market crash means cheap shares are with us for longer. Here are three that I think could grace any aspiring millionaire’s portfolio.

A high-street store might seem like a strange choice, but Primark‘s business is recovering well. It’s owned by Associated British Foods (LSE: ABF), of course, so there’s solid defensive back-up there too. ABF owns a number of popular brands, including Twinings, Ovaltine and Kingsmill. And there’s British Sugar too.

Should you buy Associated British Foods Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Primark is usually the jewel in the crown come reporting time, and Monday’s trading update was upbeat. For Q4, ABF told us “both our food businesses and Primark exceeded our expectations.” With all stores open again, “Primark achieved our highest ever value and volume shares for this time of year.

Full-year profit will be well below last year’s, but I think Associated British Foods should recover quickly from the stock market crash. The company expects to report year-end net cash of £1.3bn, before lease liabilities, and that’s very welcome news.

The ABF share price is still down 20% in 2020, and I think that makes it a top FTSE 100 buy for the long term.

Stock market crash bargain

My next pick is an insurer, which you might think is a bit crazy. The slump has hit the whole financial sector badly, including insurance companies. We really don’t know what the final bill from Covid-19 is going to look like, and the size of the insurance burden is very uncertain.

But against that, I’d buy Prudential (LSE: PRU). The name of the company is not just coincidental. No, in my view it reflects a long history of careful and conservative management. 

Prudential shares are down 21% so far in the 2020 stock market crash. That’s almost bang on the FTSE 100‘s drop. We’re looking at P/E multiples of under 10 now, and I think that’s oversold, despite the inherent dangers facing the sector.

The firm’s exposure to Asia is hurting it a bit too, but I see strong demand from the region for the long term. I’d expect some short-term volatility, which is common in the insurance business. But in my book, the Pru is still up there as one of the most desirable long-term insurance investments there is.

Investment trust

I’m going to finish my stock market crash trio with City of London Investment Trust (LSE: CTY). The Association of Investment Companies has it at the top of its list of Dividend Heroes, firms that have raised their dividends for 20 years or more in a row.

City of London has managed that for 54 straight years, which is a stunning record. For 2020, the company declared a 19p dividend, 2.1% up on last year and above inflation. On today’s share price, that’s a 5.9% yield.

The fallen share price, down 27% so far this year, has boosted that yield. There could be fears that its record of dividend rises could be set to end. But the firm did say it “expects to pay ordinary dividends in excess of 19p per share, thereby increasing the dividend for a 55th consecutive year” for 2021.

I don’t foresee any problems, and I think City of London could be the best of the three.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

SpaceX stock has halved in weeks. Could it quickly double again?

What goes down doesn't necessarily come up. After its recent crash, this writer does see a possible way back for…

Read more »

Engineers in data centre using device, verifying firewall configurations. Teamworking IT professionals performing equipment vulnerability scans in server hub using tablet
Investing Articles

Meet the Legal & General ETF crushing the FTSE 100 index in 2026 

Ben McPoland highlights a thematic ETF that has beaten the FTSE 100 index by a wide margin recently. But is…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Here’s what £500 invested in Rolls-Royce shares a year ago is worth now

Christopher Ruane looks at how Rolls-Royce shares have outperformed the market over the past year -- and explains whether he…

Read more »

Investing Articles

Prediction: by August 2027 the BT share price and dividend could turn £9,999 into…

The BT share price has retreated in recent weeks. Now Harvey Jones checks out the FTSE 100 company's income and…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
US Stock

£3,846 invested in Micron stock now could be worth this much by summer 2027

Jon Smith makes a call on where he sees Micron stock potentially trading over the coming year and weighs this…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Here’s why the Diageo share price is up 10.5% since 1 July

The Diageo share price has outperformed the FTSE 100 this month. But is this yet another false dawn for long-suffering…

Read more »

Warhammer World gathering
Investing Articles

My favourite FTSE 100 stock just got cheaper. Time to consider buying?

Paul Summers checks out the latest set of full-year numbers from this highly-profitable FTSE 100 stock. What's got investors spooked?

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

By mid-2027, £5,000 in this FTSE 250 stock could grow to £8,200, if analysts are right

FTSE 250 stock Raspberry Pi is up almost 50% over the last year. And analysts at Peel Hunt expect the…

Read more »